Ask most people if they enjoy seeing advertisements and the majority will say, “no.” But ask them if they frequently read blogs and news feeds, peruse Pinterest for recipes and design ideas or watch viral videos, and you’ll get a different answer. In a world with DVR and ad-free subscription services, our job as communicators […]
Captivating content that won’t annoy consumers Read More »
A recently read a couple of tutorials that addressed two of the things that have, at different points in my design career, been the bane of my existence: mastering bezier curves in Illustrator and getting a good mask on an image with a complex edge in Photoshop. Curves in Illustrator For most of my career,
Curves and Curls: Tutorials for Photoshop and Illustrator Read More »
Lindsey Wilson College has partnered with the Louisville Center for Design (LC4D) to create a Masters of Interactive Design program. I’ve been accepted as a charter student scheduled to graduate in the fall of 2016, and I’m extremely excited for the opportunity. In the past, I’ve had little success finding an accredited graduate-level program that
Developers who design: The future of agencies is here. Read More »
One of the most exciting things about working in advertising today is the fact that our messages can be distributed across so many different mediums. However, with these seemingly endless distribution formats and opportunities for creativity, comes the challenge of keeping up with the constantly evolving possibilities. At Current360, we confront this challenge with a
If you haven’t visited the Frazier History Museum to see Gridiron Glory – The Best of the Pro Football Hall of Fame yet, go right now. Seriously. This blog will be here when you get back. Just get up, grab your keys and head toward West Main Street. The exhibit – complete with 200 rare
Marketing for the love of the game Read More »
When the Louisville City FC team was announced last week, their logo was met with anything but enthusiasm by the local design community. To me, it looked thrown together and had the feel of “hey, I’ve got a nephew that knows how to design logos on his computer.” I’m sure many of us have heard
Logo Redesign: Louisville City FC's new logo gets a red card Read More »
One of the prevailing trends in marketing is a resurgence of sincerity. Instead of focusing on individual product attributes or price comparisons, more brands are moving toward an honest, softer, more personable approach to establish an active relationship with potential customers. This is likely due to the majority of millennials arriving into adulthood and the
How to appeal to all audiences. Honest. Read More »
The more wireframes I build for projects, the more one thing becomes clear; there is no hard and fast answer as to what level of fidelity is best. This is probably due to the fact that wireframes can serve multiple purposes. That being said, I prefer to develop medium to high fidelity wireframes. They work
Wireframes: High, Low, or Medium-ish Fidelity? Read More »
When it comes to the uber-competitive fast-food empire, Taco Bell finally woke up and served the coffee—along with a slew of breakfast items all endorsed by Ronald McDonald himself. In order to compete with morning-meal moguls, like McDonalds, Burger King and Subway, Taco Bell began testing a full breakfast menu in 2012 that was finally
Ronald McDonald Loves Taco Bell Breakfast Read More »
T.L. Stanley recently wrote in AdWeek about the growth of the reach of YouTube, particularly with the 8-18 set. It should come to no surprise to most of us that TV viewing habits have dramatically changed over the past several years. The ever-important 8pm slot on network tv has been replaced by “I’ll watch it
YouTube and Awesomeness on demand Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
