It’s all about the benjamins, baby. And one of the biggest debates in social media centers around the question of where those benjamins will come from. Primarily, how will free platforms sustain themselves over time without advertising? So yesterday there was a lot of buzz over the SXSWi keynote with Twitter CEO Evan Williams (@ev). […]
The Lackluster Twitter CEO Interview Read More »
Brilliant. That pretty much describes my experience thus far at South by Southwest Interactive (SXSWi). Clearly I’m wearing the newbie badge when I say it but I can’t help but feel the brilliant juice pumping at the heart of SXSW. I know it’s hokey. I know it sounds like I’m shooting off unicorns and rainbows.
Growing up in New Orleans, I would often hear the phrase “Where ya at?” Chalk it up to that southern gumbo dialect of NOLA, but elsewhere in America the question would be “Where are you?” So I have a question for Super Bowl advertisers in the social media space, where WERE you? With all the
Where Ya At, #SB44 Socializers? Read More »
In our client relationships we typically have two types of business models. One model is that we become the Marketing Department for the business we serve. We meet weekly with the client—meaning key decision-makers like the CEO, CFO, COO, GM’s and DM’s or sales directors, depending upon their company structure. We work as a team
We need to be at the “Big Table” to be most effective! Read More »
I posed that question to the CurrentMarketing team this week, and while there was no consensus on what the emergence of Google Buzz will mean for Facebook, I got some very interesting responses. One one end of the spectrum was this: “Sorry, Google. There’s already an App for that. Facebook, twitter and Gmail all have
Google Buzz = Facebook Killer? Read More »
For me, the 3rd Quarter ads were mostly a disappointment, but maybe that was just because my Colts were starting the slide down to defeat. I’m going to break it down this year into three categories: Horrible, Boring, Awesome. Very fine-grained, right? Horrible E-trade Milk-A-What Commercial. I admit that the baby Lindsey popping out with
Hyper-Bole 2010: 3rd Quarter, or "GRISWALDS!" Read More »
The bridge is out! I’m not normally a big fan of Bud ads, but the sight of a whole town of people forming a human bridge to see a semi of Bud safely across a river was pretty funny. I’m Mark Sanchez. Mark wants the women watching the Super Bowl to hear his heartbeat. What
2nd quarter: A tall order of nudity, little people and sexism Read More »
The latter part of 2009 marked a time of massive growth for marketing within the social media space, so it should come as no surprise that advertisers are revving up their social skills when it comes to the grandaddy of all things advertising, 2010’s Super Bowl. Even the NFL has gotten in on the action
Psych! It isn’t. In fact a little time spent defining your company’s brand will lead to big time (and money) savings down the road. How so? Well, by distilling and formalizing your company’s key traits, value propositions, personality and values, you take much of the guesswork out of communicating. That means that every time you
Why branding is a waste of time. Read More »
We delivered one heck of a result with an online buy-one-get-one-free promotion we did for a major casual dining client last quarter. In just a few weeks’ time we increased their customer email list by 230%, their Facebook fan page following by 62%, their Twitter followers by 56%, and their online loyal customer database by
We don’t mean to brag, BUT… Read More »
"*" indicates required fields
Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
