Social Media as Customer Service The Best Reason For Your Brand To Be On Social Media Your brand is on social media, but why? It’s not just to garner Likes and Follows. And it’s not just to blast out one-sided messages through the megaphone that is Twitter. Expanding your reach and raising brand awareness is […]
Social Media as Customer Service Read More »
FACEBOOK FOR MARKETERS 101 If you’re a business on Facebook, you know there’s been a big push toward the pay to play model when it comes to advertising on the social media giant. After all, Facebook is a business, too, and it’s not in their best interests to give away services for free. And in
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The Trending Opportunity of Vlogging Vlogging, a video blog, is used to let viewers know what is trending in the world, community, and the vlogger’s life. Approximately 42% of internet users watched a video blog in the past month. Popular YouTube personalities can have millions of subscribers and blog about a range of topics
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Over the past year we’ve seen Instagram making a big impact in social media. They released Instagram Advertising through Facebook as well as apps to use in conjunction with Instagram. Two of these apps are video focused while the other uses photos. Right around the same time that Apple introduced time lapse on iPhone 6
Social and Video with Instagram : an eternal, and growing, match. Read More »
Purchasing your first home is a huge deal for anyone, especially when you’re 22 and just graduated college. This was unheard of amongst my friends, considering we were all scrambling to figure out what was next in our lives, not settling down in a house. I was clueless as to how to decorate my home,
Pinterest Tips for the Home Buyer Read More »
Snap, filter, upload to Instagram then eat. There’s a whole world of foodies out there who love showing off their dinner and seeing what others are eating. There are some meals, however, that show up on a Louisvillian’s feed more often than others. Hot fried chicken from Proof on Main? Yep. Huevos Rancheros from the
Louisville’s Most Instagrammed Restaurants Read More »
A brand can build an engaged social audience, but what happens if/when networks dissolve for the next thing? What happens to those relationships? While it’s been a while since we’ve seen a monumental shift in one platform to the next (MySpace to Facebook), it’s safe to say that the outcome usually isn’t that great for
Harnessing the Power of Your Superfans Read More »
One of the most exciting things about working in advertising today is the fact that our messages can be distributed across so many different mediums. However, with these seemingly endless distribution formats and opportunities for creativity, comes the challenge of keeping up with the constantly evolving possibilities. At Current360, we confront this challenge with a
While most businesses understand how to promote their content to consumers via “owned” social media channels, many are missing the opportunity to get their message in front of highly targeted audiences through paid social ads. On June 24th I had the honor of presenting the following to the Advertising Federation of Louisville during a Lunch
Targeted Advertising: Using Social Insights To Fine Tune Ads Read More »
The World Cup is officially here and the biggest sporting event in the world is set to reach record viewing and social media levels. Since sports in the digital age is just as much about stats as it is about the game itself, we decided to conduct a little social data research to see how
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
