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Media Planning 101: The Media Mix

Even the best ads are ineffective if they don’t reach the right audience. That’s why it’s so important to make sure your media strategy is solid.   Unfortunately, there’s no

What Makes A Good Ad?

As advertisers, we’re often chasing the Next Big Thing™. But no matter the means of delivery (whether it’s a print ad, pre-roll video or VR experience), the core of what

Where Does Inspiration Come From?

Nature. Music. Nowhere. Inspiration can strike at any time for any — or no — reason. Sometimes, you find patterns in where you find inspiration. You find a muse or

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot

Reimagine Your Web Banners With Rich Media

Reimagine Your Web Banners With Rich Media   The State of the Art and Science of Rich Media Today’s consumers are tech-savvy. They can easily spot advertisements online, no matter

Three Tips To Ensure an Engaging Infographic

Three Tips To Ensure an Engaging Infographic We often recommend, or are asked by a client, to create infographics to visually convey complex concepts or multiple statistics. The challenge is

Current360 Adds Papa John’s Lexington Co-Op

Current360 Adds Papa John’s Lexington Co-Op Current360 has been named media buying agency of record for the Lexington Co-Op of Papa John’s International, Inc. The scope of work will include

Current360 Announces 3 New Hires

Current360 Announces 3 New Hires   Louisville, KY - Current360, Inc. announces the addition of following to its staff: Jason McFarland - Jason returns to C360 as Lead Digital Developer

Super Bowl Commercial Trivia

As popular as the NFL is in America and around the world, many people would tell you that–for them–the highlight of the big game every year is what happens in between

Social and Video with Instagram : an eternal, and growing, match.

Over the past year we’ve seen Instagram making a big impact in social media. They released Instagram Advertising through Facebook as well as apps to use in conjunction with Instagram.