If you’ve been paying attention, you know video consumption on mobile devices has tripled since 2013 — and it’s only growing. And while digital video advertising can be a little more expensive than other forms of digital advertising, when done right the engagement makes it well worth it. Marketers should adapt to take advantage of […]
Online Video Advertising: Three Things to Remember Read More »
Using Video for Recruiting Talent In the You Tube world we live in today it only makes sense that many companies are utilizing Video as a recruiting tool. Being able to show a potential job candidate everything from the work environment to interviews with actual employees is a great way to give them a pretty
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The Trending Opportunity of Vlogging Vlogging, a video blog, is used to let viewers know what is trending in the world, community, and the vlogger’s life. Approximately 42% of internet users watched a video blog in the past month. Popular YouTube personalities can have millions of subscribers and blog about a range of topics
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Hyperbole 2016 – Fourth Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, wrapping things up with our closer, Media Maven Lauren Jones. Here we are, in the 4th quarter,
Hyperbole 2016 – Fourth Quarter Read More »
Hyperbole 2016 – Third Quarter For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues with our Director of All Things Digital, Nate Spry and the Third Quarter. Doritos commercials
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For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, with our CEO, Rick Schardein and the Second Quarter. Well, if a Reality TV show personality and the pitch-perfect-parody of
Hyperbole 2016 – Second Quarter Read More »
For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, starting with our Creative Director, Dennis Bonifer. I’m sure when the NFL envisioned the first Super Bow….err the “Big Game”
Hyperbole 2016 – First Quarter Read More »
A group of my friends and I used to take an annual road trip from New York to Louisville on Derby Weekend. It was grueling, unhealthy and insanely fun. Piling into a minivan on Thursday evening for the overnight drive and again on the return trip Sunday, we would decide which route we’d take. There
Video and the Art of Storytelling Read More »
Over the past year we’ve seen Instagram making a big impact in social media. They released Instagram Advertising through Facebook as well as apps to use in conjunction with Instagram. Two of these apps are video focused while the other uses photos. Right around the same time that Apple introduced time lapse on iPhone 6
Social and Video with Instagram : an eternal, and growing, match. Read More »
Video accounts for 78% of all web traffic data. Seventy-eight percent. Yet as marketing tactics go, video is still underrated – and underutilized. The days of uploading a few commercial “spots” to a your YouTube channel and calling it a day are done. With content marketing and native advertising driving today’s strategies, there’s opportunity for
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
