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RICK SCHARDEIN

ULTIMATELY RESPONSIBLE  |  CEO

Want to know everything about the latest technology? Need a big, sticky idea? Craving a good salsa? Then Rick is your man. He’s the entrepreneur who flipped the switch on Current more than 30 years ago, setting up shop in a modest (but fashionable) spare bedroom. The rest, as they say, is history.

 

What brand best reflects your personality and why?
Apple. Because their products, though complex, seem simple and are quite productive.

Share one of your favorite quotes.
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” —Thomas Edison

Fist bump, handshake or high five?
High five…invented, by the way, by The 1980 Championship Cardinal Basketball Team.

What’s your favorite sound?
My wife’s voice.

Compose a haiku.
There is nothing new.
All of life is recycled.
Ecclesiastes.

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