7 possible logos for a Louisville NBA team

Home / Branding / 7 possible logos for a Louisville NBA team


  • Charity
    January 23, 2013, 3:06 pm  Reply

    These are all great but I love Chaney’s the most! I can even see it as a full-body mascot: dressed just like Colonel Sanders from the neck down, but having a huge facial hair laden basketball for a head. Plus with the obvious nod to KFC, I bet the guys at Yum! would like it too!

  • Tom
    January 23, 2013, 3:16 pm  Reply

    I’m gonna have to go with the raccoon (maybe add a little foam to the mouth to give him more of an edge).
    Someone’s gotta say it… I think you might run into some objections extending the traditional “colonel” stereotype into the NBA demographic.

  • Trenton
    January 23, 2013, 3:33 pm  Reply

    I love Chaney’s. Colors, mascot, everything about it.

  • Meg Shireman
    January 23, 2013, 7:04 pm  Reply

    Great effort by all, but I have to give it up to Donovan Sears for Kentucky Attitude. I like the Colonel is mean and gritty, incorporating Mary Kate Zihar’s same idea of someone you don’t want to mess with. I’d be a fan of maintaining the gray but replacing Donovan’s red with the original chartreuse green as Dennis Bonifer suggested, keeping with the heritage AND being unique in the NBA.

  • jack
    January 23, 2013, 7:16 pm  Reply

    The original logo from the 70s is way better than any of these

  • January 23, 2013, 7:47 pm  Reply

    Hi Jack!
    We’d be happy to open up the exercise to anyone who wants to submit a logo concept! We’re not an exclusive bunch!
    Heck,we’ll even add it to the blog! Would you like to give it a shot? If so, send it my way – [email protected]

  • Richard Stiller
    January 23, 2013, 3:46 pm  Reply

    Although I have to forgive him for being a UK fan, I’d go with Dennis Bonifer’s raccoon. I like his descriptive characteristics of the animal, as it pertains to a basketball team. My only question is how many fans will identify the drawing as a raccoon, versus, say, a wolf?

  • Glenn Grooms
    January 23, 2013, 5:32 pm  Reply

    A raccoon and chartreuse??? C’mon Duane man…really? Ive known you 35 years and you give me this. 🙂

    Have to agree though that any extension of the actual “colonel” image throws it into Ole Miss territory where your forced to change your mascot into something innocuous like a Black Bear as they did.

    So upon further review maybe the raccoon is our fall back mascot after the media skewers us for our natural / historical choice.

    In that case the raccoon is brilliant. Kudos.

    • Duane
      January 23, 2013, 9:39 pm

      Glenn: That was Dennis who created the logo. You should know that I’m enough of a sports traditionalist that I would be in favor of a slightly updated Colonels’ logo from the 1974-75 ABA championship season.

      • Glenn Grooms
        January 24, 2013, 9:16 am

        LOL….I knew it was Dennis….unfortunately my fingers didnt. Was typing so fast plugged in the wrong brother. 🙂

  • January 23, 2013, 6:40 pm  Reply

    Great job by all! Still in shock that the response was so strong. Just shows how high the level of NBA interest is in Louisville, Kentucky!

    The naysayers tend to be louder than most because they are scared of change.

    @nba2lou applauds the ‘Current 360’ team for designing these awesome logos judging by the feedback we received via Facebook, Twitter, Instragram and email… I’d say there is a ton of support for the NBA in Louisville.

    Keep up the great work!


  • Ken
    January 23, 2013, 7:17 pm  Reply

    I like the raccoon because we sure have a lot of them in Kentucky. Also the actual colonel as the mascot is too predictable as well as the team colors Red, White and Blue. The new colors displayed in the raccoon’s logo are very different from anything the NBA has seen in a while.

  • from the highlands
    January 23, 2013, 8:01 pm  Reply

    these are not suitable logos, despite valiant attempts. the muse obviously is eastern kentucky’s mascot, but it doesn’t quite carry the prestige that being a kentucky colonel carries in actuality. we don’t need to water down the basis by cartoonizing iconography and making it marketable. let’s find a symbol besides a redneck with a stache and cowboy hat. this isn’t texas. we’re are true southern gents here with class, not a bunch of cowboys.

    ps: the originaly logo is not suitable either. this is not kanas city, and that’s what it seems to portray.

  • Brad Murrell
    January 23, 2013, 8:02 pm  Reply

    My favorite is the raccoon! Also could do something with an eagle, inspired by the colonel insignia used in the army.

    • Jim Deweese
      January 25, 2013, 9:45 am

      You stole my thunder Brad! Mine is posting today and I took a military angle, but I didn’t go with the eagle. Great minds…

  • Trenton
    January 24, 2013, 10:41 am  Reply

    New favorite. Chelsea’s Hank Williams looking Colonel has now taken over my top spot. Awesome. I like that the Red, White and Blue is incorporated but doesn’t necessarily have to be the teams colors. I’m a fan of the navy look with whatever alternate color. Different from most of what’s already out there in the NBA.

  • January 24, 2013, 12:31 pm  Reply

    I like the colors best in Chelsea’s. Donovan’s reminds me too much of KFC but I like it.

    One thing that’s huge is support from *today’s* NBA players, which lean heavily into Hip Hop and not so much Country themes.

    Keep up the good work!

  • January 24, 2013, 2:25 pm  Reply

    All neat ideas and I hope that the NBA does put a team in Louisville. I’m partial to the historical Colonel name, though I understand the connotative concerns. That said, I think the nickname Kentucky ‘Coons would be far worse.

    My favorite is Donovan’s update from the 70s design while Chelsea’s simply looks like Hank Williams, Jr.

  • Grayson Wittenbarger
    January 24, 2013, 3:43 pm  Reply

    I like the color scheme of Bonifer’s. And I like the overall design of Sears’. But I think we could make a move for another mascot. Kentucky has so many kickass things. We could be The Kentucky Miners, The Kentucky Pioneers or The Kentucky Stillers (short for distillers). And the obvious horse stuff, but I didn’t want to get too cliche.

  • January 24, 2013, 4:44 pm  Reply

    I like Chelsea’s, the color scheme is great, I like that you can’t see his eyes (which adds to the badassery)…that guy just looks like he’s going to mess you up hahaha. I think this logo could get beyond the “hip hop” culture because of the attitude and “swag” it brings, and there’s something to be said for the younger generation’s love of southern hip hop, which seems to have roots in the artists being “country boys” (i.e. Nappy Roots). Plus, I like that it sort of has a Hatfield & McCoy feel to it

  • Justin
    January 24, 2013, 4:52 pm  Reply

    We need to drop the Colonels name altogether and get with the times.

  • Amy W
    January 24, 2013, 5:41 pm  Reply

    I’m for the raccoon. I am tired of the ol’ southern gent idea and the big KC makes me think more of Kansas City than Ky Colonel. I know that the arena is the KFC center and they are probably pushing for the colonel to continue branding.
    I appreciate the subtle fleur de lis idea too! Maybe some more vivid colors for merchandising, but I also understand using historic colors that would be unique in the current NBA. I just can’t get on board with the colonel.

  • January 24, 2013, 5:51 pm  Reply

    As a branding professional this contest is a no brainer. I’d say it’s between Chaney and Chelsea. Looking good!!! (If I was pressed I’d give advantage Chaney) And let me know if you need logo merchandise! : )

  • Ray Manley
    January 25, 2013, 2:27 pm  Reply

    All of these ideas are outstanding. I agree with Dennis on the name. I would like to see something other than a Colonel. Maybe something with a horse racing theme. I don’t think Louisville can support an NBA team. Miss working with you guys. I hope all is well.

  • desertCard
    January 27, 2013, 6:49 am  Reply

    Raccoon? Seriously? I’ve got more opossums in my hood.

    Griders-Looks like Hank Williams Jr or something?

    Sears-Looks like a knockoff of KFC .

    Johnson-In todays culture no weapons.

    Deweese-The colonel (a ky one) is a southern gentleman and putting a war machine…too polarizing with war going on.

    Zihar–black and white won’t work and making him in color might ruin you thought.

    Gotta go with Chaney’s-Really very good design and like the in-motion effect.

  • January 27, 2013, 8:53 am  Reply

    First off, nicely done and thanks for helping continue the conversation.

    Couple things to consider here:

    1. When I saw the raccoon, my first thought was of the shortened name of the animal. Even if it’s only a mascot and not an official nickname, I’m not sure I’d want that associated with the team.

    2. I get and appreciate trying to tie Louisville into the Colonels logo, but does the fleur de lis accomplish that? Would someone from out of state make that connection?

    As a tangent of the last question, does the name have to be Kentucky? Would the state support a team named Louisville? There have been teams named Louisville Colonels in the past, most notably the city’s baseball teams up through the early 1970s.

    I’m fully aware of Louisville vs Kentucky, the city vs the state, but are we shortchanging basketball fans out in the state? Would the team name really keep someone from Lexington or Bardstown or Bowling Green from becoming a fan or coming to Louisville for a game? Or could the Louisville Colonels bridge the divide between the city and state?

    Just some other things to think about. Again, thanks for doing this.

    PS — What about the uniforms?

  • Mike
    January 27, 2013, 2:44 pm  Reply

    Great ideas and thank God you are going with “Colonels” as a logo. Any attempt to create another purple bat in this town will be met with great resistence on my part….!
    Ok, I have to go with the logo with the light blue and bearded basketball.
    I have lived in KY all my life and have seen one raccoon. Perhaps an opossum would be better? The tank idea is dead because Ft Knox is shutting down as a armour base. The fully bearded colonel looks too much like Hank Williams, jr. I like the logo with the sword, but the “shield” needs to go. It looks midevil. The black and white logo looks like Johnny Reb of Ole Miss and we don’t want to end up with a bear like they did. My second fav is the red and gray colonel. I just wonder if that doesn’t look too “Confederate” and since the NBA is primarily a black culture society, anything to do with the Old South is domed to be met with protest.
    Good luck guys!

  • lance
    January 27, 2013, 5:28 pm  Reply

    Why does the team name have to be the Colonels? Its unoriginal and produces to much stigma of old whites guys making fried chicken.

    I have thought about this team name for years, and found it the most fitting:

    The Kentucky Cavalry.

    The traditional military definition of cavalry is troops that are trained to fight on horseback. A cavalry is also defined as a highly mobile army unit using vehicular transport, such as light armor and helicopters. I like Cavalry because it (a) references Kentucky’s equine industry (which is what the state is mostly known for) and (b) pays homage to our local military bases, such as Ft. Knox, home to armored brigades and cavalry regiments past and present.

    An opportunity to make a cool new logo, with tanks or armored soldiers charging into combat on a horse (but we can still keep the cool looking “KC” logo from the past for nostalgia and throw-back jerseys).

    Show the world that Kentucky/Louisville doesn’t have to recycle old ideas/team names like the SuperSonics, Hornets, or Kings. Its an opportunity to create something from the ground-up like the OKC Thunder; driven by local grass-roots effort and originality.

    Make a new logo with this in mind please!

  • Andre Chapman
    January 27, 2013, 11:18 pm  Reply

    I like the Kentucky Attitude logo the best, but I think the face should be changed to a basketball like Chaney’s logo. Keep everything the same in the design but add a basketball as the face.

  • Douglas J. Bender
    May 11, 2013, 8:41 pm  Reply

    I am an Indiana Hoosier, born and bred. I love basketball, and I love the Indiana Pacers. I greatly dislike Kentucky (rivalry, and all that [not to mention Indiana is just plain better in every possible way]). But I hope and pray the NBA eventually adds the Kentucky Colonels. It’s been too long since the Pacers beat them.

  • jacob
    February 12, 2015, 12:39 pm  Reply

    Kentucky Attitude! Sounds/looks the best to me!

  • Patrick McKiernan
    February 21, 2015, 5:32 pm  Reply

    It will never happen

Leave a Comment

sixteen − 3 =