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Is Digital Video In Your Media Plan? It Should Be.

Is Digital Video In Your Media Plan? It Should Be. Apps like Periscope and integrations like Facebook Live have drastically changed the way users share content online. And marketers should follow suit.Digital video includes anything your brand shares online in a video format: video rich media ads, video social content, YouTube pre-roll, ads placed on …

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March Madness Marketing Trap?

Thirty-one years ago a four-year-old Mark Neu tuned into the “Dream Game.” This week the NCAA basketball tournament gods have once again brought us, what some are calling, “Dream Game II.”  The original dream game—played in 1983—featured Louisville and Kentucky men’s basketball teams—a matchup that hadn’t gone head-to-head in twenty-four years. I was able to …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.