Robert Womack

2021 Social Media Trends

Social Media Trends You Should Be Aware of in 2021

If you’re like most people, you probably spent more time on social media during 2020 than in previous years. And while the pandemic affected everything we do, some trends are independently affecting how brands are presenting themselves on social media. Below, we’ll outline some of the trends you should be aware of that will help …

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Oscar Micheaux blog Current360

Creating New Markets – Oscar Micheaux and Black Movie goers

In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created new products for markets long overlooked. To unlock a new market segment in any industry, one of the biggest challenges is to “think outside the box.” We’ve all heard it, …

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Side by side shot of a woman drinking coffee on a storyboard, then in real life during the shoot. Illustration of a truck being loaded with social media like buttons surrounding the image. This was created by Current360 to accompany our blog about shooting commercials during a pandemic.

No Really, How Do You Shoot A Commercial During A Pandemic?

Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an unprecedented challenge. While working in the ad game typically requires creativity, adaptability, and flexibility, potentially exposing people to a deadly virus adds a whole new unpredictable dimension to the idea …

No Really, How Do You Shoot A Commercial During A Pandemic? Read More »

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.