Robert Womack

No Really, How Do You Shoot A Commercial During A Pandemic?

Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an unprecedented challenge. While working in the ad game typically requires creativity, adaptability, and flexibility, potentially exposing people to a deadly virus adds a whole new unpredictable dimension to the idea …

No Really, How Do You Shoot A Commercial During A Pandemic? Read More »

What ARE the qualifications for a truly viral video, anyway?

On April 16th, AdAge kicked off its annual Digital Conference, self promoted as the Most Important Event of the Year for Marketers, wherein awards for the best viral videos with branded content were handed out. Among the videos honored were the Red Bull Stratos campaign, following Felix Baumgartner’s record breaking freefall, TNT’s “Your Daily Dose …

What ARE the qualifications for a truly viral video, anyway? Read More »

Back by popular demand: Rob's Timecode Calculator

Back in late October when Current360 rebranded to its current form, we received an interesting email. Interesting to me, mostly. It was from a Production Assistant on a Food Network show named Ally who wanted to know where “Rob’s Timecode Calculator” was. When we switched domains over, this web-app was apparently overlooked. Rob’s Timecode Calculator …

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.