Why Digital Marketing is Essential in the B2B World

In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers, and Instagram Stories highlighting luxury hotel stays for travelers around the world. It’s common to overlook B2B entities…the ones marketing to other businesses. Fact is, digital marketing is just as …

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4 Ways to Take Your Email Marketing to the Next Level

Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics regarding conversion rates. Email marketing grows your business, no matter your industry or who you are targeting. According to Constant Contact, every $1 spent on …

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5 Ways to Improve Your B2B Social Media Marketing Strategy

Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as well by providing increased website traffic, leads, and sales when leveraged properly. If you’re ready to supercharge your B2B social strategy, here are 5 ways …

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OTT Media Channels: Why Advertisers Are Paying Attention

When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers can directly watch the content they want to see, straight from the Internet, without the commercials and other old-school forms of advertising common with media …

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4 Digital Marketing Tricks to Double Your Online Followers

You’ve probably asked yourself: how do my favorite brands manage to double their online followers in a relatively short amount of time? That’s the golden question, one that digital marketing experts ponder daily. The problem is that social media marketing can’t be reduced to any singular metric – there are a lot of different factors …

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Here Are the Best Blogging Platforms for Content Reach Right Now

As of January 2018, there were more than 152 million blogs hosted on the Internet. Whether you realize it or not, many of us read blogs every single day… whether in the form of personal blogs, news sites, themed blogs like Buzzfeed, or professional blogs from industry leaders on websites, Facebook, and LinkedIn. If you’re …

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5 Reasons Why Your Brand Needs a Facebook Chatbot

Facebook is approaching 1.5 billion active users per day. That blows Instagram, Twitter, and Snapchat out of the water. Although younger users are starting to stray, the potential consumer interaction rates on Facebook just can’t be ignored. As part of the AI and robotics movement, artificial intelligence bots are becoming the next wave in business …

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April Showers Bring May Flowers: Transform Your Digital Marketing This Month

You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month, the sun is shining more, and the hint of summer is in the air. You can have that kind of transformation for your digital marketing …

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.