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Everything is on Amazon…Including Advertising

Amazon is known for many things. A mega ecommerce shop that offers super fast delivery. Awesome video streaming services offering movies, television shows, live sports events, and even originally produced

The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”

I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre.  You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about

Apple for a Trillion, Alex.

When trying to explain, with precision and authority, what “Branding” is, it can be helpful to review what a brand is NOT. It’s NOT a logo, a tagline, or an

Legacy Media: How It’s Still Relevant Today

When we think of legacy media, also known as newspaper, television, and radio marketing, we might assume it’s just that: a legacy. However, legacy media is going strong today, with

Why Digital Marketing is Essential in the B2B World

In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers, and Instagram Stories highlighting luxury

4 Ways to Take Your Email Marketing to the Next Level

Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics

Pros and Cons of Social Versus Legacy Media

For the millennial generation, social media might seem like the end-all, be-all for connecting with consumers and partners today. However, before social media, legacy media reigned supreme, and is still

5 Ways to Improve Your B2B Social Media Marketing Strategy

Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as

OTT Media Channels: Why Advertisers Are Paying Attention

When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers

4 Digital Marketing Tricks to Double Your Online Followers

You’ve probably asked yourself: how do my favorite brands manage to double their online followers in a relatively short amount of time? That’s the golden question, one that digital marketing

Here Are the Best Blogging Platforms for Content Reach Right Now

As of January 2018, there were more than 152 million blogs hosted on the Internet. Whether you realize it or not, many of us read blogs every single day… whether

5 Reasons Why Your Brand Needs a Facebook Chatbot

Facebook is approaching 1.5 billion active users per day. That blows Instagram, Twitter, and Snapchat out of the water. Although younger users are starting to stray, the potential consumer interaction

Give Your Brand’s Social Media a Spring Cleaning

Social media, much like your bedroom and garage, needs to be taken care of and tidied up from time to time. As a public representation of you and your business,

April Showers Bring May Flowers: Transform Your Digital Marketing This Month

You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month,

Social Media Marketing Video Tools Anyone Can Use

Video marketing is here, and it isn’t going anywhere anytime soon. Hailed as the most engaging and interactive medium of content on social media and digital sites today, video is

Doing Good by Doing Good

Some say the advertising profession is somehow dishonorable, and I guess—in the hands of dishonorable people—it could be. But way beyond mere hawking of goods and services and sales, we

Social Media Influencing: Are You Utilizing Micro AND Macro Influencers?

Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users that command influence over a

How to Become a Social Media Influencer in 2018

By now, you’ve probably heard of the term “influencer” thrown around social media, advertising, or marketing conversations. As an entirely new group of advertising personalities, created specifically from the development

Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns

The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering in of the New Year,

Three Facebook Live Video Ideas for February

Facebook Live has become an incredibly powerful, totally free marketing tool that brands are feverishly flocking to for their marketing strategies today. Providing an unedited, authentic view into the world