“I CHOSE CLARK” Clark Memorial Hospital provides high-quality healthcare with a compassionate approach. They don’t just treat illness, they treat people with understanding. It was our mission to convey to Southern Indiana that Clark Memorial Hospital cares for the needs of their patients, their patients’ families and the community as a whole.
OUT OF HOME – PRINT – PHOTOGRAPHY
Patients and providers have a choice in healthcare. In Southern Indiana, Clark Memorial Hospital has to compete with the larger healthcare providers in Louisville and other surrounding areas. We highlighted the caring personal touch a community hospital can provide as a point of differentiation from the larger hospitals, where patients may feel they don’t get the individual attention they need.
Our branding commercial campaign showcased real patients and providers alongside the reasons they chose Clark Memorial Hospital. We demonstrated to the area that people could receive and provide quality care right where they are.
HEALTHY LIVING CAMPAIGN
Clark Memorial Hospital is rooted in the community. We took that personal touch even further and offered patients information on how to improve their health, starting in the kitchen. The Healthy Starts At Home campaign included a cookbook that housed healthy alternative recipes for traditional favorites.