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We often recommend, or are asked by a client, to create infographics to visually convey complex concepts or multiple statistics. The challenge is to keep it simple among the barrage of information thrown at consumers on a daily basis. Viewers become accustomed to scanning over and through the media (web pages, blogs, print, posters, etc.) and not really reading or fully comprehending the materials their eyes have passed over. Infographics are a great visual solution that can transform an abundance of facts and numbers into creative imagery.
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