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Even the best ads are ineffective if they don’t reach the right audience. That’s why it’s so important to make sure your media strategy is solid.
Unfortunately, there’s no secret trick or one-size-fits-all method when it comes to creating the best media strategies. But, there are some key figures, facts and statistics you should pay attention to during the process.
That’s how often someone needs to see your message before they convert. And it’s most effective when those exposures come from multiple touch points.
Forty percent of people are
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