Thoughts we've had over the years.
Our Top 5 After Effects Expressions
We use After Effects for all of our video graphics. It’s a very versatile tool that allows anyone with a passing understanding of Photoshop or
No Really, How Do You Shoot A Commercial During A Pandemic?
Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an
Getting B2B Results on Social Media
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their
The Importance of Fresh Video Content for Marketers
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching
Pandemic Production
In the 22 years that we’ve been doing in-house video production at Current360, we typically run our productions lean, where each person must wear multiple
What’s the point of advertising?
To persuade and/or sell a product or service, correct? What about “Creative Advertising”? Creativity is the soul of advertising and branding. It’s what gives life
