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17Oct

What’s Your North Star?

Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew is doing all it can

28Sep

What Do Clients Want From Their Advertising Agency?

As the saying — sorta — goes, “If the client isn't happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few

17Aug

iPhone Video vs. Professional Camera Crew

 Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media

2Aug

The Secret To Successful Pre-Roll Ads

Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel

21Jun

How Long Should Your Video Be?

The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers

11May

The Consumer Profile: Why It’s Important

We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as

1May

Get The Most Out Of Added Value Opportunities

In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media plans. But, we sometimes run