How We Build Strong Agency-Client Relationships
The Agency-Client Relationship Is Key There’s more to running an advertising agency than producing stellar work. (Although, yes, We Do That). A cornerstone of the business is building strong agency-client
Personality Profile of a Rockstar Account Executive
Finding good employees is a job in and of itself. It’s a big time and, potentially, financial investment to take on a new hire. There’s a learning curve that takes
iPhone Video vs. Professional Camera Crew
Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media
The Secret To Successful Pre-Roll Ads
Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel
The Habits of a Successful Account Executive
“What makes a great account executive,” you ask? It’s not easy, and every account executive has their own unique approach. But there are some tried-and-true habits that we consistently employ
How Long Should Your Video Be?
The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers
The Consumer Profile: Why It’s Important
We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as
Get The Most Out Of Added Value Opportunities
In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media plans. But, we sometimes run
Media Planning 101: The Media Mix
Even the best ads are ineffective if they don’t reach the right audience. That’s why it’s so important to make sure your media strategy is solid. Unfortunately, there’s no
What Makes A Good Ad?
As advertisers, we’re often chasing the Next Big Thing™. But no matter the means of delivery (whether it’s a print ad, pre-roll video or VR experience), the core of what