5 Social Media Marketing Trends to Shape 2018

The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas--just on the horizon--that will come to shape how brands


5 New Years Resolutions of an Art Director

It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But


The Joys Of Giving All Year Round

With the holiday season upon us, now is the time to reflect on all we have to be grateful for and all we do to help others. At Current360, we


If Your Brand Were A Movie Monster, Which One Would It Be?

A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With


What’s Your North Star?

Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew is doing all it can


What Do Clients Want From Their Advertising Agency?

As the saying — sorta — goes, “If the client isn't happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few


iPhone Video vs. Professional Camera Crew

 Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media


The Secret To Successful Pre-Roll Ads

Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel