iPhone Video vs. Professional Camera Crew

 Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media


The Secret To Successful Pre-Roll Ads

Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel


How Long Should Your Video Be?

The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers


The Consumer Profile: Why It’s Important

We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as


Get The Most Out Of Added Value Opportunities

In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media plans. But, we sometimes run


Media Planning 101: The Media Mix

Even the best ads are ineffective if they don’t reach the right audience. That’s why it’s so important to make sure your media strategy is solid.   Unfortunately, there’s no


What Makes A Good Ad?

As advertisers, we’re often chasing the Next Big Thing™. But no matter the means of delivery (whether it’s a print ad, pre-roll video or VR experience), the core of what