Social Media Marketing Video Tools Anyone Can Use
Video marketing is here, and it isn’t going anywhere anytime soon. Hailed as the most engaging and interactive medium of content on social media and digital sites today, video is
Doing Good by Doing Good
Some say the advertising profession is somehow dishonorable, and I guess—in the hands of dishonorable people—it could be. But way beyond mere hawking of goods and services and sales, we
Social Media Influencing: Are You Utilizing Micro AND Macro Influencers?
Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users that command influence over a
How to Become a Social Media Influencer in 2018
By now, you’ve probably heard of the term “influencer” thrown around social media, advertising, or marketing conversations. As an entirely new group of advertising personalities, created specifically from the development
Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns
The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering in of the New Year,
Three Facebook Live Video Ideas for February
Facebook Live has become an incredibly powerful, totally free marketing tool that brands are feverishly flocking to for their marketing strategies today. Providing an unedited, authentic view into the world
HyperBole 2018 – Fourth Quarter
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Wrapping up
HyperBowl 2018 – Third Quarter
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up
HyperBowl 2018 – Second Quarter
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up
HyperBowl 2018 – First Quarter
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this
5 Social Media Marketing Trends to Shape 2018
The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas--just on the horizon--that will come to shape how brands
5 New Years Resolutions of an Art Director
It’s the time of year when many people take stock of their lives and decide to make some changes. Or at least, they try to. And I’m no different. But
The Joys Of Giving All Year Round
With the holiday season upon us, now is the time to reflect on all we have to be grateful for and all we do to help others. At Current360, we
If Your Brand Were A Movie Monster, Which One Would It Be?
A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With
What’s Your North Star?
Building a brand is a lot like steering a ship. You’ve got to chart your course, correct direction where necessary and make sure your crew is doing all it can
What Do Clients Want From Their Advertising Agency?
As the saying — sorta — goes, “If the client isn't happy, nobody’s happy.” In our 30+ years as a successful Louisville advertising agency, we’ve learned there are a few
How We Build Strong Agency-Client Relationships
The Agency-Client Relationship Is Key There’s more to running an advertising agency than producing stellar work. (Although, yes, We Do That). A cornerstone of the business is building strong agency-client
Personality Profile of a Rockstar Account Executive
Finding good employees is a job in and of itself. It’s a big time and, potentially, financial investment to take on a new hire. There’s a learning curve that takes
iPhone Video vs. Professional Camera Crew
Consumer demand for quality digital video content continues to increase. According to recently released statistics, 43% of respondents said they’d like to see more video content in their social media
The Secret To Successful Pre-Roll Ads
Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel