Time To Update Your Logo
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other
Advertising’s Art Director Guru
Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one
The Ad Daddy
When I first tried to break into the advertising world, I picked up a book titled “Ogilvy on Advertising.” It was a good decision because
Data Driven Vs Creative
Okay, here’s my problem with data-driven marketing or data-driven advertising, if you will. It’s driving the decisions when I believe our decisions should be driving
A call to service: Kentucky’s chosen are making a real difference
If you’ve lived in our great Commonwealth for any length of time, chances are you’ve met a Kentucky Colonel. No, not that Colonel (we’ll get
What’s the word? Back to SEO basics
As marketers, it’s a constant struggle to stay on top of all the algorithm changes that guide best practices for search optimization. (We’re looking at
