IP Targeting and Geotargeting. What’s the Difference?
Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the
Our Top 5 After Effects Expressions
We use After Effects expressions for all of our video graphics. It’s a very versatile tool that allows anyone with a passing understanding of Photoshop
No Really, How Do You Shoot A Commercial During A Pandemic?
Like much of the rest of the world, the Covid-19 pandemic has upended our industry, creating new opportunities and making what was once routine an
Getting B2B Results on Social Media
There are plenty of well known B2C brands that are killing it on social media. Wendy’s has gained thousands of followers and fans with their
The Importance of Fresh Video Content for Marketers
While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching
Pandemic Production
In the 22 years that we’ve been doing in-house video production at Current360, we typically run our productions lean, where each person must wear multiple
