Everything is on Amazon…Including Advertising
Amazon is known for many things. A mega ecommerce shop that offers super fast delivery. Awesome video streaming services offering movies, television shows, live sports events, and even originally produced
The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”
I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre. You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about
Apple for a Trillion, Alex.
When trying to explain, with precision and authority, what “Branding” is, it can be helpful to review what a brand is NOT. It’s NOT a logo, a tagline, or an
Legacy Media: How It’s Still Relevant Today
When we think of legacy media, also known as newspaper, television, and radio marketing, we might assume it’s just that: a legacy. However, legacy media is going strong today, with
Why Digital Marketing is Essential in the B2B World
In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers, and Instagram Stories highlighting luxury
4 Ways to Take Your Email Marketing to the Next Level
Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics
Pros and Cons of Social Versus Legacy Media
For the millennial generation, social media might seem like the end-all, be-all for connecting with consumers and partners today. However, before social media, legacy media reigned supreme, and is still
5 Ways to Improve Your B2B Social Media Marketing Strategy
Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as
OTT Media Channels: Why Advertisers Are Paying Attention
When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers
4 Digital Marketing Tricks to Double Your Online Followers
You’ve probably asked yourself: how do my favorite brands manage to double their online followers in a relatively short amount of time? That’s the golden question, one that digital marketing
Here Are the Best Blogging Platforms for Content Reach Right Now
As of January 2018, there were more than 152 million blogs hosted on the Internet. Whether you realize it or not, many of us read blogs every single day… whether
5 Reasons Why Your Brand Needs a Facebook Chatbot
Facebook is approaching 1.5 billion active users per day. That blows Instagram, Twitter, and Snapchat out of the water. Although younger users are starting to stray, the potential consumer interaction
Give Your Brand’s Social Media a Spring Cleaning
Social media, much like your bedroom and garage, needs to be taken care of and tidied up from time to time. As a public representation of you and your business,
April Showers Bring May Flowers: Transform Your Digital Marketing This Month
You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month,
Social Media Marketing Video Tools Anyone Can Use
Video marketing is here, and it isn’t going anywhere anytime soon. Hailed as the most engaging and interactive medium of content on social media and digital sites today, video is
Doing Good by Doing Good
Some say the advertising profession is somehow dishonorable, and I guess—in the hands of dishonorable people—it could be. But way beyond mere hawking of goods and services and sales, we
Social Media Influencing: Are You Utilizing Micro AND Macro Influencers?
Over the past few years, we’ve heard the term “influencer” thrown around more than ever before. Used to categorize a unique population of Internet users that command influence over a
How to Become a Social Media Influencer in 2018
By now, you’ve probably heard of the term “influencer” thrown around social media, advertising, or marketing conversations. As an entirely new group of advertising personalities, created specifically from the development
Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns
The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering in of the New Year,
Three Facebook Live Video Ideas for February
Facebook Live has become an incredibly powerful, totally free marketing tool that brands are feverishly flocking to for their marketing strategies today. Providing an unedited, authentic view into the world