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Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen, seeing our fan base’s collective expectations for the new year was interesting. Most of you have high expectations, with nearly half proclaiming their business is going “through the roof” in ’24 (remember, we’re here to help you do just that), and over 75% are expecting an increase. Less than 10% expect to struggle (we can help there, too).

 When it comes to just how that growth will happen, more than half of respondents will rely on good old-fashioned shoe leather/beating the bushes.

US Economy

Current360 2024 predictions economy

Most of you are bullish on the US economy, with over three-fourths expecting improvement. That crowd is evenly split between those anticipating general growth and those hedging their bet until after the election.


Current360 2024 predictions sports

Turning to the sports page, you were 2:1 in favor of a long shot winning the Kentucky Derby. Speaking of long shots, 75% of respondents expect an NCAA basketball title delivered to the Commonwealth this year. And of those, four in ten pick the UofL Lady Cards, with one-third predicting UK men. There were even a couple of rose-colored-glasses picks of the UofL men’s team. Go figure.

Superbowl Pick

Current360 2024 predictions superbowl

Lastly, the Super Bowl picks were slim, with a fourth of respondents predicting the Ravens or Chiefs to take home the Lombardi Trophy.

So, there you have it. 2024 predictions from Friends of Current360. One final prognostication: we predict this will be an annual thing.

 Happy New Year, everyone. May yours be healthy, prosperous, and full of adventures!

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Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more