Thanks to everyone who responded to our 2024 Predictions survey last month. While the sample size wasn’t quite the size of a Pew or Nielsen, seeing our fan base’s collective expectations for the new year was interesting. Most of you have high expectations, with nearly half proclaiming their business is going “through the roof” in ’24 (remember, we’re here to help you do just that), and over 75% are expecting an increase. Less than 10% expect to struggle (we can help there, too).
When it comes to just how that growth will happen, more than half of respondents will rely on good old-fashioned shoe leather/beating the bushes.
Most of you are bullish on the US economy, with over three-fourths expecting improvement. That crowd is evenly split between those anticipating general growth and those hedging their bet until after the election.
Turning to the sports page, you were 2:1 in favor of a long shot winning the Kentucky Derby. Speaking of long shots, 75% of respondents expect an NCAA basketball title delivered to the Commonwealth this year. And of those, four in ten pick the UofL Lady Cards, with one-third predicting UK men. There were even a couple of rose-colored-glasses picks of the UofL men’s team. Go figure.
Lastly, the Super Bowl picks were slim, with a fourth of respondents predicting the Ravens or Chiefs to take home the Lombardi Trophy.
So, there you have it. 2024 predictions from Friends of Current360. One final prognostication: we predict this will be an annual thing.
Happy New Year, everyone. May yours be healthy, prosperous, and full of adventures!