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14Feb

How To Make It As An Advertising Creative

Advice for Would-Be Advertising Professionals So, you wanna work in advertising? You could go the media or client service route, but what you really want is to get your hands

9Jan

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot

9Dec

Is Digital Video In Your Media Plan? It Should Be.

Is Digital Video In Your Media Plan? It Should Be. Apps like Periscope and integrations like Facebook Live have drastically changed the way users share content online. And marketers should

3Nov

Reimagine Your Web Banners With Rich Media

Reimagine Your Web Banners With Rich Media   The State of the Art and Science of Rich Media Today’s consumers are tech-savvy. They can easily spot advertisements online, no matter

2Nov

The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age

The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age   When it comes to guerrilla marketing, brand ambassadors are the new street team. Whether a paid team of

4Oct

Social Media as Customer Service

Social Media as Customer Service   The Best Reason For Your Brand To Be On Social Media Your brand is on social media, but why? It’s not just to garner

23Sep

Three Tips To Ensure an Engaging Infographic

Three Tips To Ensure an Engaging Infographic We often recommend, or are asked by a client, to create infographics to visually convey complex concepts or multiple statistics. The challenge is

5Aug

Case Study: The YMCA of Greater Louisville

Case Study: The YMCA of Greater Louisville When there’s a gym on every corner, how do you stand out?   The YMCA of Greater Louisville offers unparalleled fitness facilities, wellness

3Aug

A Likely Story

A Likely Story Another change has hit the social media world this week. Instagram released Instagram Stories under the pretense that it will alleviate user fears about “over posting.” Stories

15Jul

FACEBOOK FOR MARKETERS 101

FACEBOOK FOR MARKETERS 101 If you’re a business on Facebook, you know there’s been a big push toward the pay to play model when it comes to advertising on the