George Lois: An original Mad Man.
Like many advertising legends, George Lois — who died recently on November 18, 2022 — was an uncompromising visionary who was as much an artist
Will Lunch Ever Make a Comeback?
Mourned by few, the era of 3-martini lunches is long gone. But, is the era of just having lunch with coworkers, clients, or friends also
Time To Update Your Logo
Logos aren’t your brand, but they do represent it. As such, if your brand changes, your logo probably should, too. That aside, there are other
Advertising’s Art Director Guru
Lee Clow is the genius behind a number of memorable campaigns that leave most of us in the industry wishing we could match just one
The Ad Daddy
When I first tried to break into the advertising world, I picked up a book titled “Ogilvy on Advertising.” It was a good decision because
Data Driven Vs Creative
Okay, here’s my problem with data-driven marketing or data-driven advertising, if you will. It’s driving the decisions when I believe our decisions should be driving