J. Walter Thompson: Father of brand advertising?
Okay, I’ll admit that I knew nothing about JWT before starting this article. I knew he was the founder of J. Walter Thompson Advertising, now
Truth in Advertising
The year was 1909. The US Army bought the first military aircraft from the Wright Brothers, Sigmund Freud lectured in NYC, and the Manhattan Bridge
Bill Bernbach and the Creative Revolution
Bernbach, along with James Doyle and Max Dane, founded DDB in 1949. He had left Grey Advertising in “an act of defiance,” taking one small
Leo Burnett: Ad Legend
In 1999, Time Magazine named Leo one of the most influential people of the 20th century. He earned this honor not only by building an
TV’s Greatest Commercial Hits
Out of the golden age of advertising came a number of fantastic TV commercials that are forever stuck in the heads of people who grew
Cutting out the media middleman.
Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have
