Who Influenced the Influencers?
In advertising, pretty much everyone has been influenced by someone else. As we’ve been bringing you stories about ad legends like Bill Bernbach and George
Appeals Court — Common Appeals in Advertising.
The world is full of bad advertising. Sometimes it’s because the ad is tone-deaf. Other times these ads are just flat-out boring. Unappealing. Without soul
J. Walter Thompson: Father of brand advertising?
Okay, I’ll admit that I knew nothing about JWT before starting this article. I knew he was the founder of J. Walter Thompson Advertising, now
Truth in Advertising
The year was 1909. The US Army bought the first military aircraft from the Wright Brothers, Sigmund Freud lectured in NYC, and the Manhattan Bridge
Bill Bernbach and the Creative Revolution
Bernbach, along with James Doyle and Max Dane, founded DDB in 1949. He had left Grey Advertising in “an act of defiance,” taking one small
Leo Burnett: Ad Legend
In 1999, Time Magazine named Leo one of the most influential people of the 20th century. He earned this honor not only by building an
