Commonwealth Bank & Trust

ITM Introduction Animation

CB&T needed help introducing their new Interactive Teller Machine (ITM), which, unlike traditional ATMs, allows customers to speak with an actual teller. We created an animated spot in-house that let customers know everything they can do with their ITMs that they can’t do with an ATM.

Storyboard keyframe from CB&T Animation

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.