Fünf Wines

Product Launch

The world’s leading importer of Riesling, Schmitt Sohne was launching a new brand of lower-cost Riesling and came to us for help with…everything.

We created the brand, named it (Fünf is 5 in German, which is also the price point) and put together a launch strategy that included web, social, and point of sale.


Even better, we greatly exceeded our client’s expectations. If that’s not a reason to raise a glass, we don’t know what is.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.