Fünf Wines
Product Launch
The world’s leading importer of Riesling, Schmitt Sohne was launching a new brand of lower-cost Riesling and came to us for help with…everything.


We created the brand, named it (Fünf is 5 in German, which is also the price point) and put together a launch strategy that included web, social, and point of sale.


Even better, we greatly exceeded our client’s expectations. If that’s not a reason to raise a glass, we don’t know what is.



