We helped the 45-year-old brand update its image by guiding them back to their heritage and highlighting what they’re known for, authentic Tex Mex cuisine.

Rebranding elements for Tumbleweed Tex Mex Grill and MArgarita Bar

In addition to changing its name to Tumbleweed Tex Mex and Margarita Bar, we developed a new logo system, created six TV spots and a two-minute mood video that celebrated what their customers love most about them – mood, food, and service.

The project also included a full redesign of their menu and new food photography, which was shot in our 3,600 sq. ft. photography studio, Studio Nulu.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.