I recently had the displeasure of dealing with Adobe wile trying to UPGRADE my existing CS5 suite. Below is the exact transcript showing how ridiculous the process was. Particularly maddening considering how expensive (read: OVER PRICED) the software is. Read on….
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data