On the eighth day of Christmas my ad firm sent to me
Eight reps-a-pitching
Seven writers typing
Six partners meeting
Five banner ads
Four e-blasts
Three web sites
Two Facebook posts
And a well-written Twitter tweet
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data