Though this sweater may look as though it was acquired for three dollars on Ebay, Jacky actually won it, having come in first in the 2008 Annual Snow Mirth & Merriment Competition, held each winter near Nome, Alaska. The competition comprises a variety of demanding snow and ice sculptural events, including Snowball & Fort and Snow Angel. However as the ceremonial sweater attests, it’s Snowman where Jacky really excels. Jacky won gold in the event last year, erecting a 2.6-meter ice and snow figure — scarf, carrot and all — in just under 38 seconds. A new world record!
Needless to say, we’re all very, very proud, and fully expect she’ll get both the car and the condo she requested from Santa this Christmas.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data
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