Thank you Google. Thank you for launching what has been dubbed “tech support care package” that’s meant to help kids teach parents about computer basics. Coming from someone who has parents that are baffled by the idea that an operating system and/or a web browser are not “the internet,” I applaud you for trying to rid my life of a little frustration. TeachParentsTech.org has more than 50 how-to videos on basic computing tasks (I’m talking copying & pasting) that you can send to your parents – if they know how to check their email, that is. 🙂 Check it out, the website is wrapped in very attractive styling with a nice dose of humor as well.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data