The YMCA Safe Place Services program provides shelter and support for at risk youth and families in Louisville.
When the schools closed down during the pandemic, Safe Place needed another way to connect with teens and their families.
We created an outdoor and social media outreach campaign designed to reach kids on the street and let them know that they have a place to go, as well as a flyer that was sent home with children via the Jefferson County Public Schools / Blessings in a Backpack meal program (Awareness campaign).
Bus shelter ads were placed strategically in Southern and Western Jefferson County, as well as on Downtown bus routes, to specifically target potential clients. An SEM campaign was initiated with both geographic and age targeting to narrow our focus, and the social media campaign targeted specific age groups.
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Ed Sharp
Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more