YMCA Safe Place Services
The YMCA Safe Place Services program provides shelter and support for at risk youth and families in Louisville.
When the schools closed down during the pandemic, Safe Place needed another way to connect with teens and their families.
We created an outdoor and social media outreach campaign designed to reach kids on the street and let them know that they have a place to go, as well as a flyer that was sent home with children via the Jefferson County Public Schools / Blessings in a Backpack meal program (Awareness campaign).
Bus shelter ads were placed strategically in Southern and Western Jefferson County, as well as on Downtown bus routes, to specifically target potential clients. An SEM campaign was initiated with both geographic and age targeting to narrow our focus, and the social media campaign targeted specific age groups.