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One of the most exciting things about working in advertising today is the fact that our messages can be distributed across so many different mediums. However, with these seemingly endless distribution formats and opportunities for creativity, comes the challenge of keeping up with the constantly evolving possibilities. At Current360, we confront this challenge with a monthly employee meeting called “Spotlight.”

Spotlight is typically held over lunch. Everyone in the agency is invited to share noteworthy, cool and/or interesting articles, videos, campaigns, websites, apps and the list goes on. It’s more than just an avenue for sharing, it also provides us with an opportunity to discuss how we can possibly apply these new ideas to our work as a way to benefit our clients.

If you’d like to see the types of things we share and discuss in Spotlight—and perhaps learn a few things in the process—check out a collection of our most recent shares.

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Adam Forsythe, Media Planner/Buyer, Current360

Adam Forsythe

With over 20 years of media buying experience, Adam Forsythe combines strategic insight with data-driven precision to connect brands with their ideal audiences. His expertise spans digital, social, and traditional media, allowing him to craft balanced, results-oriented campaigns that drive measurable ROI. Known for his collaborative approach and strong industry relationships, Adam consistently delivers value through thoughtful planning, smart negotiation, and performance optimization.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more