You may ask yourself, “WWJD?” We can help with that. Wait…you meant, “What would Jewell do?”, right? Yeah, that’s what we meant too.
Here’s what she does:
My go-to favorite for industry news is good old Advertising Age. It’s a great one-stop spot for staying current. Another spot I like to check out on occasion is Marketing Magazine. It is a Canadian site, but still pertinent for us Americans!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data