If you haven’t ever seen Nick Ising’s beard, it is quite the sight to behold. The most interesting thing about Nick’s beard is what you will find in it while he is napping in his office! On a recent venture, I found the following items:
A fish hook
Havarti Cheese
A WIP bill
An RFP from 1979
A great mentor/teacher
I wasn’t at all shocked by what was in his beard – there were a couple of things I wish I would have found, but unfortunately did not. In no particular order:
$500,000 in billing
A new client
A January bonus check
A free vacation day
Olive Garden Gift card
That makes me think….maybe we can use Nick’s beard to populate the birthday wheel next month!
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data