Hands down the most useful tool I’ve discovered this year is HTML5 Boilerplate. Not only have I learned from using Boilerplate, it also saves me a lot of time when I’m building a new site.
HTML5 Boilerplate is a development bundle that includes all of the basics a front-end developer needs to build a new site from scratch. The latest version of Boilerplate can always be found on github, or can be downloaded directly here.
HTML5 Boilerplate includes a well-organized index file with basic page tags including doctype, html, body and header tags. Boilerplate links to style.css and has a css reset called normalize.css. It also has a built in class for “chromeframe” that prompts users in any browser lower than IE7 to upgrade. Regarding javascript, Boilerplate includes links to the lastest jQuery library, modernizer.js, and Google Analytics script.
HTML5 Boilerplate was created by a group of front-end innovators including Paul Irish, who works at Google and I pretty much take any advice he gives out. Boilerplate is used by Current360 and people at Google, Microsoft, NASA, Nike, Barack Obama, Mercedes Benz and many more.
Data Privacy vs. Personalization – Finding the Balance
Consumers want personalized experiences, but they also want their privacy. As marketers, that puts us in an interesting spot. For years, we’ve relied on data