3 tips for building a better website

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Our digital team has extensive experience in all facets of website development. And, over the past decade and a half, we have worked to streamline our process in order to achieve the best possible results.

Here are three tips that we’ve learned over that time that can improve the effectiveness of your website.

1. Help users quickly find their way

In order for any website to be a success – and, therefore, provide a positive User Experience (UX) – it must have a concise and helpful navigation scheme. This will help to orient users, as they are likely to land “in” your site via a search rather than on the homepage.

When done correctly, the main navigation, secondary navigation, breadcrumb trail, etc., will increase information scent and allow the user to inherently understand where they are within your site. These things are accomplished initially during the Information Architecture (IA) phase of your project.

2. IA is the most critical component

In order to create a website that is truly beneficial to your users, the content must be organized in a way that helps them complete their task(s). This is referred to as a User-Centered Design (UCD) approach. It involves defining your business objectives in measurable terms, then comparing them against researched user tasks for your website.

3. Take advantage of your core model

Your two sets of goals, business goals and user tasks, can be mapped onto a simple Venn diagram to expose the overlap of common goals. These common goals form what is referred to as the core model, and it will shed light on what content is likely to be the most important navigation points. This core model also helps to inform your Content Strategy (CS) and keep the users’ needs top-of-mind with the team (including stakeholders) throughout the process.

Now, for the sake of brevity, I have over-simplified this process to emphasize some of the main points. At Current360, our digital team will help guide you through all of the steps necessary to build a website that benefits its users, leaving them with a positive impression of your business.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.