Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics regarding conversion rates. Email marketing grows your business, no matter your industry or who you are targeting. According to Constant Contact, every $1 spent on email marketing can produce a return of $38. Not to mention, more people use email than Twitter and Facebook combined.
If you’re looking to spice up your email marketing this year, here are 4 ways to really take it to the next level:
- Know Your Goals: Why are you sending out a certain email? In order for you to effectively measure your email marketing efforts, you need to first determine your goals. Do you want to expand your subscriber list? Do you want more customers? Or do you just want more traffic to your website? Your goals will directly determine the call-to-action and subject line, which are integral to any marketing email.
- Track the Right Info: Most marketers become obsessed with the click through and open rates of their emails. Although it’s a good place to start, you want to consider leveraging email software that really pinpoints who was affected by the email, followed your goal, and committed to a purchase. With this data, you can further push messaging and design that is resonating with your ideal buyer personas.
- Customer Names: People receive a lot of emails on a daily basis. They know when they’re just another anonymous stat in a series of email campaigns. That’s why it’s so important to insert customer names to make the message stand out from the crowd. Whether it’s in the subject line or at the start of the email, now your messaging will be familiar and not associated with anonymous marketing.
- Personal Replies: If a customer actually tries to interact with your email and receives the generic computerized auto-reply, they’re as good as gone. Be sure to respond back as a normal human being with a true answer to their question. Is this more tedious? Of course. But will this win you more sales and brand advocates? Absolutely.
Email Marketing in 2018
Email remains one of the most powerful tools in the world for marketing as older generations carry a greater familiarization with the process than they do with the likes of Instagram and Facebook. As a B2B marketer, email can grow your business 80%, as reported in the Constant Contact email statistics roundup.
To get ahead of the competition, put in some time to personalize emails, track the right data, and reply with real, human language. But, before all of that, sit down and identify why you’re sending the email in the first place. It will have a tremendous effect on the success of your email marketing campaign.
At Current360, We Do That!