If you work with or seek to outsource work to web developers, it’s crucial that your head doesn’t explode when they start talking about HTML & CSS.
Instead, we non-coders must embrace this foreign language just the same as other pioneering industry terminology, like programmatic media buying or content marketing. If not, we risk being left in the dust with dial-up Internet.
Benefits of a “non-coder” understanding HTML & CSS:
- Everyone is speaking the same “language”.
You can remove a communication barrier between coders and non-coders and use the same terminology.
– “We need to change the anchor link in the header.” - More accurately explain and quote web tasks/projects.
You’re more educated about how much time and work is involved in creating a functional website from a design concept. - Read/analyze websites to enhance SEO.
Understanding HTML markup and its implementation to content and SEO, allows you to position your site’s information and architecture for both the search engine (robots) and the user (humans). - Interpreting/translating for non-web developers.
You may have to explain HTML or CSS functionality to your client, team member or boss. So, you need to understand it and be comfortable explaining it to another non-coder in a clear and concise manner. - Ability to use browser dev tools.
If you understand HTML, you’ll be comfortable using the browser development tools (i.e. View Page Source, Inspect Element) to look at the page source and identify where each piece of content is defined.
At Current360, we encourage the continued education of all marketing channels and technology. This always-be-learning methodology fosters better communication and teamwork within our walls as well as with our clients. And when we’re all on the same (web)page, we can get more done—on time and on budget.
