Facebook is approaching 1.5 billion active users per day. That blows Instagram, Twitter, and Snapchat out of the water. Although younger users are starting to stray, the potential consumer interaction rates on Facebook just can’t be ignored.
As part of the AI and robotics movement, artificial intelligence bots are becoming the next wave in business automation and customer service. Chatbots, known as the conversational bots that are integrated into platforms and chat features—like Facebook’s Messenger—provide infinite customer support in a way that humans are unable to.
Here are 5 reasons your brand needs to consider its own Facebook chatbot today:
Scaleability
Humans can only do so much. We’re limited by ability, time constraints, and human error. Chatbots do not suffer from limitations of a human agent. A live agent can probably only manage 2 to 3 conversations per time, whereas a chatbot can operate on an infinite scale at all times. With pre-programmed answers, these bots won’t ever get the question wrong, or misspell anything. You can scale up your operation with that kind of automation.
Customer Satisfaction
When a customer asks your business a question, they want an immediate answer. Chatbots spew out the right information instantly, providing them with the kind of support they desire. Now that they have their questions answered right away, they can go ahead and decide if they want to invest in your brand or not.
Product Differentiation
If your operation involves the sale of many products or parts that are nearly identical, consumers are going to have questions. Your chatbots can provide them with the information they desire instantly, helping them to understand the slight nuances so they feel informed and confident about their purchase.
Millennials
The new consumer generation is the least impulsive consumer bloc in history. Millennials know they have a world of information at their fingertips, and they’re going to milk it for all it’s worth. When surveyed, millennials also prefer digital text communication over phone calls. As the biggest group of individuals in the country at this time, you want to make sure you have the infrastructure in place to keep them happy and interested in your brand. A chatbot is an excellent way to ensure that.
Modernism
If you want your brand to appear more “hip” and “modern” to consumers, chatbots will impress them when they go to ask you a question and see that you’re living in the 21st century. Impressions are important today, and you want your consumers to think you’re a tech-friendly company, one that’s willing to adjust to new trends and topics, welcoming technology with open arms.
Current360
The case for Facebook chatbots keeps increasing as the world continues to praise technological development in the form of virtual reality, AI learning, robotics pre-programming, self-driving cars, and the list goes on. It’s relatively easy and affordable to have your own chatbot programmed for your business’ Facebook Messenger. And we can help! After all, We Do That!
