Hopefully in (+ -) 6 hours from now, we’ll be welcoming our second child into this world.
As we made our last minute preparations, my FourSquare check-ins have been dominated by Kroger, Home Depot, Babie R Us and of course, Target. It was at Target that I came across a product straight from the pages of the Onion, Huggie’s Denim diapers, seriously.
At first, I assumed it was some kind of weird baby-on-the-brain dream and I had imagined only them. Ohhh no, I was wrong.
Surely as a society, we have learned from our past mistakes, that unless your product is really jeans, adding denim just isn’t a good idea.
I understand as much as the next ad guy that you constantly need to make improvements to your product. The consumer has grown to expect it. It needs to be sleeker. It needs to be faster. It needs to be WiFi compatible. Has the evolution of diapers come so far that the only improvement left is to add denim?
Maybe the folks at Huggies R&D should focus on something that would really be an improvement, like making them out of some eco-friendly biodegradable materials. Or better yet, it would be really sweet if they could send me a Tweet to alert me that it’s time to be changed.
Until then, I’ll choose my diapers like I do my jammies, with Yodas and crap on them.
Mobile-First Marketing: Why It’s Essential Today
Not long ago, mobile optimization was viewed as a competitive advantage—a forward-thinking enhancement for brands looking to stay ahead. Today, it’s the foundation. For most consumers, the mobile experience is the internet, shaping how they discover, engage with, and connect to brands every day.
October 17, 2025
