Denim is a baby's best friend…NOT!

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Hopefully in (+ -) 6 hours from now, we’ll be welcoming our second child into this world.
As we made our last minute preparations, my FourSquare check-ins have been dominated by Kroger, Home Depot, Babie R Us and of course, Target. It was at Target that I came across a product straight from the pages of the Onion, Huggie’s Denim diapers, seriously.
At first, I assumed it was some kind of weird baby-on-the-brain dream and I had imagined only them. Ohhh no, I was wrong.
Surely as a society, we have learned from our past mistakes, that unless your product is really jeans, adding denim just isn’t a good idea.
I understand as much as the next ad guy that you constantly need to make improvements to your product. The consumer has grown to expect it. It needs to be sleeker. It needs to be faster. It needs to be WiFi compatible. Has the evolution of diapers come so far that the only improvement left is to add denim?
Maybe the folks at Huggies R&D should focus on something that would really be an improvement, like making them out of some eco-friendly biodegradable materials. Or better yet, it would be really sweet if they could send me a Tweet to alert me that it’s time to be changed.
Until then, I’ll choose my diapers like I do my jammies, with Yodas and crap on them.

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.