My first couple of weeks here at CurrentMarketing have shown me that the company’s emphasis on culture is not simply a marketing facade or a superficial gimmick. I like to at least flatter myself with the notion that I have a pretty good bovine manure detector and the welcome I have received from everyone here has left said detector eerily quiet. Even Crumb Patrol Officer Molly, who still regards me with a measure of skepticism, has nevertheless made time to stop by the Geek Suite for a visit. So thank you to Molly and everyone else for the warm welcome and for the opportunity to work with such a gathering of variously interesting and talented folks.
There is one small matter, however, that I feel that I should address.
In the interest of preventing any further defamation of Brian’s noble and unimpeachable character, I have decided to append a version number to my name in the hopes of quelling any confusion about my true identity, which I suspect is itself beyond repair, by perceived prima facie similarities my colleague and I may or may not share. By assuming the appellation of Jason 1.0 my intent is to refute categorically and to condemn in the strongest terms the groundless accusations that a) I am Brian’s older brother b) I am a redesigned, refactored and totally reprogrammed Brian (a.k.a Brian 2.0), or c) I am the man himself. I fear that if he hears me called “Brian” again he’ll open his veins with a chicken sub. Nobody wants that on their conscience.
Now that we have put that issue behind us (at least until our next Jolt), CurrentMarketing is certainly a company that knows what it’s about when it comes to fostering a culture that celebrates working hard and producing excellent work, continual learning and improvement, and having fun together. Despite my brief time here I’m already very proud to be a part of this company. Again, thank you all for bringing me aboard!

Is Advertising on TikTok Worth It?
For the past few years, advertisers have been asking the same question about TikTok: Is it worth it?
Given changing trends, growing competition and considerable uncertainty about the platform’s future in the United States, it was fair for brands to be cautious. But in 2026, TikTok remains one of the most influential places for people to discover products, explore interests and connect with brands.
So, is TikTok still worth the advertising investment?
