Current 360

How Restaurants Can Survive and Thrive During COVID

How Restaurants Can Survive and Thrive During COVID

Of all the businesses that have been affected by the pandemic, it’s hard to find one that’s taken more hits than the restaurant industry. With capacity mandates that range anywhere from 25% to 50%, it’s not hard to see why they’re struggling. Many restaurants are already doing some of the things we outline below, but, …

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Madam C. J. Walker

Madam C. J. Walker – Brand Pioneer

In honor of Black History Month, Current360 is honoring Black pioneers in advertising and marketing, highlighting the achievements of entrepreneurs and bootstrap marketers who created new products for markets long overlooked. In the rich pantheon of women’s cosmetics, many names stand out: Estee Lauder, Coco Chanel, Mary Kay and Max Factor are just a few. …

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Current360 - 10 ways covid-19 has changes marketing

10 Ways Covid will Impact Marketing Forever

To be fair, the Covid-19 pandemic has changed everything for everyone, but, since we’re marketers, we’ll stay focused on how it’s affecting and will continue to affect us. As marketers, we survive or die based on our ability to connect meaningfully with consumers. And because consumers are behaving differently, we have to adjust how we …

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IP Targeting and Geotargeting

IP Targeting and Geotargeting. What’s the Difference?

Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using …

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Photo illustration of a video camera inside a grocery bag filled with vegetables in a kitchen. This was used in a blog Current360 created about the importance of fresh video content for marketers.

The Importance of Fresh Video Content for Marketers

While marketers and brands everywhere are wondering how to connect with customers and clients during a pandemic, one thing is abundantly clear: people are watching more video content than ever before. Here are some recent numbers put together by Statista: Each month, 85% of internet users in the U.S. watch video content. By 2021, the …

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C360 video production team members setting up a shot. This photo was used in a blog Current360 created entitled “What’s the point of advertising?” that highlighted importance of creativity in advertising and branding.

What’s the point of advertising?

To persuade and/or sell a product or service, correct?   What about “Creative Advertising”?   Creativity is the soul of advertising and branding. It’s what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers.  Well, isn’t it all creative? No.   Creativity is essential …

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What Services Should Your Digital Marketing Agency Offer?

Digital marketing has become the most effective and efficient means to identify and persuade potential consumers of goods and services today. That’s why digital ad spending is predicted to reach $375 billion by 2021. Companies must do all they can to stay competitive, especially since they’re competing with the entire world now. Since you’re likely …

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Current360 - blog - social media trends

5 Social Media Marketing Trends to Shape 2018

The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas–just on the horizon–that will come to shape how brands interact with and market to consumers during 2018. In order to resonate with consumers through social media marketing, it’s worth considering that: content is more …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.