I have a slight obsession with Pinterest. I love finding new ideas, crafts, recipes…you name it. I pin things that I either want or want to try. I pin DIY, things I want to cook…well, don’t we all? One thing I don’t pin is ads. Why on earth would I pin an ad for something? …
I have noticed more and more lately that fast food restaurants are mirroring the Starbucks movement and becoming more like “cafés.” This has a supposedly more welcoming and inviting feel. Well, Wendy’s is the next one on the train, however while doing this they are going through a complete rebranding. It looks like about the …
Last month I had the opportunity to go back to my grade school, St. Agnes, and talk to the eighth grade art/computer classes about animation and graphic design. Having never formally presented or talked to anyone about what I do for a living, I found it to be a great experience. The kids are now …
Despite the rollout of the iPhone 5 (which I’m questioning whether or not it’s really the most “amazing” yet), one of the most interesting things happening in the tech world right now is Google Glass. If you love immediate access to information, innovative ways to catalogue and share your world and are an over-sharer, Google …
In the dead of night, after the 2nd presidential debate, GoPro quietly announced their new line of cameras that accelerate the race to the bottom: a compact digital video camera capable of shooting 4K footage! While not digital cinema quality, the Hero3 only shoots 4K at 12fps and can only use the wide angle mode, it’s still …
Over the weekend, most of you probably watched some TV, hung out with friends, maybe took in a movie or played some sort of sporting game. Guess what we did? We became a whole new company! Friday night, we threw an amazing Halloween party – but more importantly, we celebrated a huge milestone. CurrentMarketing is …
Ball State University student Ryan Bonnell hopes to open his own advertising agency one day, but for now he just wants to learn how agencies operate outside of the textbook. “I’ve only interned at a smaller firm,” said Bonnell, the 2012 Vice President of the Ball State University Chapter of the American Advertising Federation. “I’m …
One of the most well known perks of working at CurrentMarketing is our incredible company culture. In fact, whenever I tell someone I work here, it’s usually followed up with one of the following two responses: either “Oh, you guys do Tumbleweed, right?” or “Oh, you guys are always doing some kind of awesome theme …
Hush Puppies recently launched a 2012 Tour (aka Mobile Event) coined, “Off the Leash,” to introduce their shoes to a younger audience. Research told them their brand was dated and appealed to an older crowd. The tour included a 1967 custom Airstream trailer and an 18-week old puppy named Penny, who was along for the …
Thought Hush Puppies was a sunset brand? Penny says, "Not so fast!" Read More »
Over the years the various Olympic logos have been cheered as successes – like the stylish ’68 Mexico Summer Olympics and booed as failures – come on London 2012, what were you thinking? There’s a great post on WebDesignerDepot.com that showcases the various marks beginning with the Paris Summer games in 1924. You can really …
