So you’ve just gotten a notification on your phone informing you that a friend you haven’t heard from in a while has commented on your recent status update. Excited to see what this old friend could possibly think about your mix-up at the DMV, you log on to your Facebook account to read the …
Listening to the Wall Street Journal This Morning podcast yesterday, I was surprised to hear that I (and eight coworkers here at CurrentMarketing) are engaged in one of the highest stress jobs today! At about 14:30 into the podcast, Tony Lee of CareerCast.com talks about commercial airline pilots being numeral uno, followed closely by …
Great Bea Arthur’s panty hose! Have we been busy? Why-Eee-Esss!! First quarter flew by and bang! We launched PegasusPins.com for Kentucky Derby Festival. Then zip! We launched a new smartphone app for them. Yep, that just happened. We nailed a sweet (no pun intended) piece of HD video goodness for Jack Daniels Tennessee Honey – …
What are we up to? Oh, just a bit of this and that… Read More »
The whirlwind of more than 70 events in a three week span has begun for the Derby Festival. The work our agency does to support these events is near completion. This year’s theme “SuperFest” has been exciting. Our mascot, Super Festival Fan, has amplified this year’s Festival with references to “Super Speed” for the miniMarathon …
Urging people to upgrade, Microsoft sends a message: “The web has changed significantly over the past 10 years. The browser has evolved to adapt to new web technologies, and the latest versions of Internet Explorer help protect you from new attacks and threats.” Even Microsoft itself realizes how much Internet Explorer 6 (IE6) is …
I recently read an article in Communication Arts about someone who was about to go to Rome for an artist’s residency. In the article the writer talked about how she had not been taking the time to practice her skills and as a consequence she was concerned she had lost her touch. This started me …
Think back to your school days. Remember learning about that Pavlov guy? Well, a German dog food brand, GranataPet is trying out Pavlov’s experiment in reverse…on humans! GranataPet launched an interactive billboard campaign conditioning dog owners to check in at a billboard on Foursquare. Once checked in, the billboard dispensed a sample of the …
OK, so I’ll admit to not being among the most connected or techhie members of the Boomer Generation. While I’m more technically adept than the Millennials in my home, I can’t keep up with the X-ers and Millennials here in my office. But that doesn’t keep me from trying. I have my iPad now and …
I’ve heard that in a down economy, lipstick sales rise. It’s called “The Lipstick Index.” The theory is that when women aren’t able to splurge on much, they still want to buy themselves something pretty and special. Lipstick, even at a higher price point such as Chanel or Chantecaille, is a manageable splurge for …
Recently I sat down and focused on what the next five years of my professional life will be like and set some goals for that time period. It was a great exercise because I got to think deeply about what I want to be doing in five years and also what each year leading up …
