The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”

I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre.  You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about

Why Digital Marketing is Essential in the B2B World

In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers, and Instagram Stories highlighting luxury

4 Ways to Take Your Email Marketing to the Next Level

Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics

5 Ways to Improve Your B2B Social Media Marketing Strategy

Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as

OTT Media Channels: Why Advertisers Are Paying Attention

When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers

April Showers Bring May Flowers: Transform Your Digital Marketing This Month

You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month,

Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns

The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering in of the New Year,

5 Social Media Marketing Trends to Shape 2018

The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas--just on the horizon--that will come to shape how brands

If Your Brand Were A Movie Monster, Which One Would It Be?

A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With

The Secret To Successful Pre-Roll Ads

Let’s face it: people have been finding ways to avoid advertising since, well, basically the beginning of advertising. In the past, it meant turning the page, changing the station, channel

How Long Should Your Video Be?

The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers

The Consumer Profile: Why It’s Important

We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as

Get The Most Out Of Added Value Opportunities

In the world of media planning, we make added value opportunities happen all the time. They can be helpful supplemental features to our clients’ media plans. But, we sometimes run

What Makes A Good Ad?

As advertisers, we’re often chasing the Next Big Thing™. But no matter the means of delivery (whether it’s a print ad, pre-roll video or VR experience), the core of what

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot

The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age

The Importance Of Brand Ambassadors: Guerilla Marketing In The Digital Age   When it comes to guerrilla marketing, brand ambassadors are the new street team. Whether a paid team of

Case Study: The YMCA of Greater Louisville

Case Study: The YMCA of Greater Louisville When there’s a gym on every corner, how do you stand out?   The YMCA of Greater Louisville offers unparalleled fitness facilities, wellness

Understanding The Digital Ecosystem

The Internet isn’t Field Of Dreams. If you build it, they still may not come. The digital arena is composed of lots of moving parts and, as a marketer, you