Marketing

C360 video production team members setting up a shot. This photo was used in a blog Current360 created entitled “What’s the point of advertising?” that highlighted importance of creativity in advertising and branding.

What’s the point of advertising?

To persuade and/or sell a product or service, correct?   What about “Creative Advertising”?   Creativity is the soul of advertising and branding. It’s what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers.  Well, isn’t it all creative? No.   Creativity is essential …

What’s the point of advertising? Read More »

The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”

I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre.  You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about with endless piles of plump-n-juicy lobster or shrimp (pick a season)?   Absolutely beautiful.   But I’ve been to Zaxby’s.  I’ve also been to Red …

The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.” Read More »

Why Digital Marketing is Essential in the B2B World

In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers, and Instagram Stories highlighting luxury hotel stays for travelers around the world. It’s common to overlook B2B entities…the ones marketing to other businesses. Fact is, digital marketing is just as …

Why Digital Marketing is Essential in the B2B World Read More »

4 Ways to Take Your Email Marketing to the Next Level

Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics regarding conversion rates. Email marketing grows your business, no matter your industry or who you are targeting. According to Constant Contact, every $1 spent on …

4 Ways to Take Your Email Marketing to the Next Level Read More »

5 Ways to Improve Your B2B Social Media Marketing Strategy

Generally, social media marketing is thought of as relationships between businesses and consumers, dominating social media campaigns and content. However, social media can also contribute greatly to B2B marketers as well by providing increased website traffic, leads, and sales when leveraged properly. If you’re ready to supercharge your B2B social strategy, here are 5 ways …

5 Ways to Improve Your B2B Social Media Marketing Strategy Read More »

OTT Media Channels: Why Advertisers Are Paying Attention

When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers can directly watch the content they want to see, straight from the Internet, without the commercials and other old-school forms of advertising common with media …

OTT Media Channels: Why Advertisers Are Paying Attention Read More »

April Showers Bring May Flowers: Transform Your Digital Marketing This Month

You know the time-old saying: “April showers bring May flowers.” It refers to the daily spring showers common in this month of transition. However, by the end of the month, the sun is shining more, and the hint of summer is in the air. You can have that kind of transformation for your digital marketing …

April Showers Bring May Flowers: Transform Your Digital Marketing This Month Read More »

Current360 - Winter Wonderland Blog

Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns

The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering in of the New Year, we’re sometimes slow to throw off the wintry slump, just doing our best to make it until springtime is here for good. Since everyone will …

Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns Read More »

Current360 - blog - social media trends

5 Social Media Marketing Trends to Shape 2018

[vc_row][vc_column][vc_column_text] The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas–just on the horizon–that will come to shape how brands interact with and market to consumers during 2018. In order to resonate with consumers through social media marketing, it’s worth considering that: content is …

5 Social Media Marketing Trends to Shape 2018 Read More »

Current 360 - what movie monster is your brand like?

If Your Brand Were A Movie Monster, Which One Would It Be?

[vc_row][vc_column][vc_column_text]A commonly used marketing strategy is that of the Brand Archetype. There are 12 archetypes on which brands can base their communication style, aspirational consumer perception and engagement outreach. With the Halloween season upon us, let’s take a look at these archetypes under the paradigm of famous movies monsters and explore their strengths and weakness. …

If Your Brand Were A Movie Monster, Which One Would It Be? Read More »

Contact Us

  • This field is for validation purposes and should be left unchanged.
Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.