Marketing

Why a Website Audit Is More Important Than Ever

With few exceptions, companies today depend on their website as their initial, and often only, point of contact with their customers. Even businesses like restaurants that rely heavily on foot traffic are at a competitive disadvantage if they don’t have a website. And not just any website — consumers today expect a site that’s easy to navigate, …

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2021 Social Media Trends

Social Media Trends You Should Be Aware of in 2021

If you’re like most people, you probably spent more time on social media during 2020 than in previous years. And while the pandemic affected everything we do, some trends are independently affecting how brands are presenting themselves on social media. Below, we’ll outline some of the trends you should be aware of that will help …

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How Restaurants Can Survive and Thrive During COVID

How Restaurants Can Survive and Thrive During COVID

Of all the businesses that have been affected by the pandemic, it’s hard to find one that’s taken more hits than the restaurant industry. With capacity mandates that range anywhere from 25% to 50%, it’s not hard to see why they’re struggling. Many restaurants are already doing some of the things we outline below, but, …

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Current360 - 10 ways covid-19 has changes marketing

10 Ways Covid will Impact Marketing Forever

To be fair, the Covid-19 pandemic has changed everything for everyone, but, since we’re marketers, we’ll stay focused on how it’s affecting and will continue to affect us. As marketers, we survive or die based on our ability to connect meaningfully with consumers. And because consumers are behaving differently, we have to adjust how we …

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IP Targeting and Geotargeting

IP Targeting and Geotargeting. What’s the Difference?

Both IP Targeting and Geotargeting are hyper-focused tools that digital marketers use to get their messages in front of specific audiences. Below, we’ll outline the differences between the two, how they work, and who can benefit from using them. What’s IP Targeting? IP targeting is a method of digital marketing that involves targeting consumers using …

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C360 video production team members setting up a shot. This photo was used in a blog Current360 created entitled “What’s the point of advertising?” that highlighted importance of creativity in advertising and branding.

What’s the point of advertising?

To persuade and/or sell a product or service, correct?   What about “Creative Advertising”?   Creativity is the soul of advertising and branding. It’s what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target customers.  Well, isn’t it all creative? No.   Creativity is essential …

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The Diminishing Value of Ultra-High-End Video Production in the “Age of Authentic.”

I saw a beautiful television advertisement for Zaxby’s recently, strikingly reminiscent of the ubiquitous Red Lobster genre.  You know ones…saturated, colorful spots featuring all sorts of buttery sauces splashing about with endless piles of plump-n-juicy lobster or shrimp (pick a season)? Absolutely beautiful. But I’ve been to Zaxby’s.  I’ve also been to Red Lobster.  And …

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Why Digital Marketing is Essential in the B2B World

In the realm of digital marketing, it’s easy to think of moving ads on Snapchat for young users, videos on Facebook selling apparel to consumers, and Instagram Stories highlighting luxury hotel stays for travelers around the world. It’s common to overlook B2B entities…the ones marketing to other businesses. Fact is, digital marketing is just as …

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4 Ways to Take Your Email Marketing to the Next Level

Although we tend to center our attention on social media avenues for getting leads and nurturing sales today, there remains a formidable option that comes with impressive figures and statistics regarding conversion rates. Email marketing grows your business, no matter your industry or who you are targeting. According to Constant Contact, every $1 spent on …

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Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more