Cause-related marketing has been around for over thirty years and it doesn’t look like this strategy will fade anytime soon. According to the 2010 Cone Cause Evolution Study, 95% of Moms and 94% of Millennials approve of cause marketing. Among the rest of the survey population, that number is still relatively high at 88%. Yet …
Here’s one for all of you band freaks, music geeks, audiophiles – whatever moniker you prefer. Songkick is a service I recently came across. You create an account (I simply signed in using Facebook Connect) and enter bands you like. You are then presented with lots of suggested bands to “follow.” Then you receive concert …
How many times have you gone into a grocery store and bought only the items you went there to get? More often than not, you ended up with more things in your basket than you ever intended. The same is usually true at department stores. Just a coincidence? Nope. Grocery and retail stores often feel …
OK, so the last time I think I posted to this blog, I was regaling you with the heroic feats of my RunPee app. And today, I’m hearing and reading that The App may be going the way of the Cottontop Tamarin. An old college pal of mine ran into some CurrentMarketing folks at Kentucky …
I’m sure by now you’ve noticed the different logos that Google has released on special days such as holidays, major events, anniversaries of inventions and famous birthdays. What you may not know is that these logos actually have a name. They are called “Google Doodles” and Google has a staff of artists whose only job …
With school back in session at colleges and universities across the country, it made me think back to my introduction to advertising course at Ball State University. On the first day of class, the professor asked us to write down the three companies we would most like to work for on an index card. Since …
That’s right folks, Tweets are a commodity to be sold, traded and auctioned off. At least as far as TwitChange is concerned, it is for a good cause. There are several types of auctions where the celebrity in question will Mention, Retweet or just Follow you – all of which could be huge for your …
So we’re sitting in the studio today, working our way through our task lists and I’ve got my iPod playing through the overhead speakers. Today’s selection: The Beatles, a.k.a. The White Album. Nothing out of the ordinary… classic rock makes it into the rotation with some regularity. As the lunch hour rolled around, a 20-something …
The heavy hitter has hit geo-location. Once only lurking in the shadows, Facebook is now in competition with Foursquare and Gowalla with its recent introduction of “Places.” I’m an avid Foursquare user and supporter, so from a personal standpoint, I’ve been dreading this rollout. I don’t want to see the fun underdogs squashed by the …
If you’re reading this blog, than you probably have noticed a lot of hype around QR codes as of late. There is SO much potential for some creative marketing with this relatively new medium. I’ll cover just a few examples in this post, but you’ll be seeing a lot more in the coming months. Collective …
