Month: November 2014

Six strategies for attracting new gym members and keeping them

New Years is right around the corner, and with it, the busiest season for health clubs. Every year, health club marketers ramp up their marketing efforts in order to prepare for the rush of resolutioners. But is that the best strategy? Let’s look at some strategies health clubs can employ to increase gym members throughout …

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Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.