A brand can build an engaged social audience, but what happens if/when networks dissolve for the next thing? What happens to those relationships? While it’s been a while since we’ve seen a monumental shift in one platform to the next (MySpace to Facebook), it’s safe to say that the outcome usually isn’t that great for […]
Harnessing the Power of Your Superfans Read More »
One thing that good SEO practices and livestock care have in common is that response time is critical to the success of both. While this comparison may seem like a stretch, I found a few similarities during a recent website project. Max-Strum bovine colostrum supports muscle health, weight gain, intestinal health and greater endurance in
The most underappreciated component of success Read More »
So, let’s say you own a pizza franchise that wants to sell, well, more pizza. Your franchisees have been pouring hundreds – maybe thousands – of dollars into an ad network or other digital advertising company. “We’ll get you millions of impressions on all the best sites!” they promise. But sometimes it’s not enough to
Programmatic Buying: This Explanation May Make You Hungry Read More »
Bring up a new TV commercial on any given day at an ad agency and you’re likely to launch into a lengthy debate over whether or not it’s good or a complete waste of money. So, when we asked around Current360 for opinions on McDonald’s new – yet already heavily debated – spot entitled Signs,
McDonald's Newest Spot – Is C360 Lovin’ It? Read More »
According to a recent Pew Research Center Internet Project, 72% of Internet users report that they have looked online for health information within the past year. As a result, we’ve noticed an increase in content marketing strategies by healthcare marketers. Now an industry with a historic reliance on traditional advertising is seeing success with a
The healing power of content marketing Read More »
If you’re not a designer, the name Aaron Draplin probably doesn’t mean much to you. Before this week, it didn’t mean much to me either, despite the fact that I’m a big fan of one of his “side hustles,” Field Notes notebooks. (Designers often have strange – even unhealthy – obsessions with notebooks/sketchpads/journals. My book of choice
Aaron Draplin: Inspired by Design Read More »
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Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.
