A brand can build an engaged social audience, but what happens if/when networks dissolve for the next thing? What happens to those relationships? While it’s been a while since we’ve seen a monumental shift in one platform to the next (MySpace to Facebook), it’s safe to say that the outcome usually isn’t that great for …
One thing that good SEO practices and livestock care have in common is that response time is critical to the success of both. While this comparison may seem like a stretch, I found a few similarities during a recent website project. Max-Strum bovine colostrum supports muscle health, weight gain, intestinal health and greater endurance in …
So, let’s say you own a pizza franchise that wants to sell, well, more pizza. Your franchisees have been pouring hundreds – maybe thousands – of dollars into an ad network or other digital advertising company. “We’ll get you millions of impressions on all the best sites!” they promise. But sometimes it’s not enough to …
Programmatic Buying: This Explanation May Make You Hungry Read More »
Bring up a new TV commercial on any given day at an ad agency and you’re likely to launch into a lengthy debate over whether or not it’s good or a complete waste of money. So, when we asked around Current360 for opinions on McDonald’s new – yet already heavily debated – spot entitled Signs, …
According to a recent Pew Research Center Internet Project, 72% of Internet users report that they have looked online for health information within the past year. As a result, we’ve noticed an increase in content marketing strategies by healthcare marketers. Now an industry with a historic reliance on traditional advertising is seeing success with a …
If you’re not a designer, the name Aaron Draplin probably doesn’t mean much to you. Before this week, it didn’t mean much to me either, despite the fact that I’m a big fan of one of his “side hustles,” Field Notes notebooks. (Designers often have strange – even unhealthy – obsessions with notebooks/sketchpads/journals. My book of choice …
