During the past decade, our work in the education space has given us a front row seat to monitor the massive shift in how schools market to prospective students. And nowhere is that more pronounced than in the way colleges and universities are now courting potential applicants. Today’s candidates are not only digital natives, but …
In today’s agency world, it is critical to keep up with the latest technology in order to make the best marketing decisions and stay abreast of emerging opportunities. However, as busy as we all often are, it can be difficult to find the time to research this information ourselves. As we’ve mentioned before, Current360 confronts …
With the increasing trends of online shopping and “webrooming” – the process of researching products online before purchasing them in a store – the importance of being found via organic search in search engines and captivating the user is becoming a higher priority by the day. Being the go-to brand or website that a user …
7 Ways to Boost Your Organic SEO in the Retail Industry Read More »
The hype surrounding Super Bowl commercials has become pretty astounding. Bloggers and ad critics now dedicate weeks to leaking, discussing and dissecting the :30 and :60 spots. That means the bigger value might be not the millions of people who watch during the game itself, but all of the press, PR and social attention each …
