For decades, celebrities have appeared in front of the camera for all kinds of advertisements. However, it wasn’t until recently that I noticed the same is true for celebrities appearing behind the camera, too. When I first saw this spot during the 2012 Oscars, I thought it was cute, heartfelt, and had a strong tie …
I’ve heard horror stories of co-workers iPhones falling into the toilet… I didn’t ask. Or dropping out of a shirt pocket and into the sink while washing their hands. It’s enough to give an iPhone user the cold willies. Internet remedies abound like placing a soggy iPhone into boxes of uncooked rice or in a …
A family member and fellow creative, Amanda Sayles of “Some Beautiful Things,” recently turned me on to Paper by 53. I was instantly hooked. I love to draw and write and well, this app allows for both. The opening demo video shows you exactly how to use Paper by 53. That made my first thoughts …
“Wait a second,” – we say that all the time, but according to a recent New York Times article, waiting a second for a web page to load is just too long. Subconsciously, human beings don’t like to wait and according to Google, load speeds longer than a blink of an eye – or 400 …
I am not the one that runs our social media here at CM, but I just read an interesting article that I will pass over to them. In The Brutal Truth about Social Media, the author suggests that most people friend or became a fan of a brand because they want to hear from them …
These days it seems that advertisers are turning to animals for star roles in television commercials- DirecTV and Geico are among them. In the DirecTV spots, a rich, Russian man shows off his miniature giraffe. The advertisers have even taken it as far as creating a website that has fake information about the species. The …
If any of you were part of the 111.3 million (source: Nielsen Co.) that tuned into the Super Bowl, there’s a chance you saw the commercial for the Chevy Sonic which featured the car doing some amazing stunts. I was unaware at the time, but the commercial features actual clips from the band OK Go’s …
We all know the alerts of social media use our eyes and ears, but soon you could add your nose to that list! A British research team is introducing “Olly,” a small white device that will puff your favorite scent in line with tweets, comments, and pings! Although I wasn’t around for the unsuccessful “Smell …
The geeky side of the internets is all a flutter over Mark Zuckerburg’s status update with news that Facebook is purchasing Instagram for one billion dollars. 1,000,000,000. I had to double check with Google to confirm how many zeros are in a billion (not Bing, zing!). Ok, so I kid. Regardless, one billion dollars is …
Why did Facebook pay one billion dollars for Instagram? Read More »
With the rise of online ad spending, this is the first year that marketers are projected to spend more dollars toward online than print. According to a study by eMarketer, online advertising is expected to generate $39.5 billion in sales this year, which is a 23% increase from 2011. Magazines and newspapers combined are projected …
