By now, you’ve probably heard of the term “influencer” thrown around social media, advertising, or marketing conversations. As an entirely new group of advertising personalities, created specifically from the development of social media, influencer is still a relatively new concept – but it’s a powerful one, nonetheless. Influencers are social celebrities that have amassed a …
The recent warm spell notwithstanding, Winter is still upon us and the frosty temps are sure to return. And following the holiday excitement and ushering in of the New Year, we’re sometimes slow to throw off the wintry slump, just doing our best to make it until springtime is here for good. Since everyone will …
Winter Wonderland: Three Ways to Leverage Winter in Your Marketing Campaigns Read More »
Facebook Live has become an incredibly powerful, totally free marketing tool that brands are feverishly flocking to for their marketing strategies today. Providing an unedited, authentic view into the world of your business, brand, and personality, users are more than happy to click the view button when they’re notified of a Facebook Live. With video …
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Wrapping up is our CEO, Rick Schardein. The fourth quarter can be bad positioning for advertisers, because one can never be certain if the game will turn …
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Media Services, Mark Neu. Well, one of the most iconic receptions in Super Bowl history cost me $25.00 – if …
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up is our Vice President of Creative, Dennis Bonifer. I pulled a bit of a lucky draw with the second quarter. Thanks to the two minute …
For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this year, the Hyperbole tradition continues, starting with our Associate Creative Director, Jim Deweese. I watched this year’s game with friends from the comfort of my …
