As we’re now into the beginning of the 2014 year…it’s only natural to look back on the good and the bad of 2013. Well, thanks to Tim Nudd of AdWeek…we can all enjoy a countdown of the worst 25 brand fails in 2013. From poor casting to painfully misguided creative direction, distasteful copywriting, social media …
From this point on in this Ruby on Rails Custom CMS series I will be dividing up my blogs on a chapter-by-chapter basis. Unfortunately, that means this one is going to be brief. I had already previously installed and configured Ruby, Rails, Ruby Version Manager, Homebrew and the majority of the other components that the …
As one of the folks here at Current360 who works on new business, I read with interest the latest white paper that the 4A’s issued regarding Agency Selection Briefing Guidance. We are pleased and thankful to be routinely included in agency searches and RFPs. New business is the lifeblood of any Ad Agency and a …
Who knew toilets and clogged drains could be sexy? Looks like the Liquid Plumr marketing team knows, and is following up its innuendo-filled, sexually charged “Double Impact” and “Need it Now” TV spots with a 2014 calendar dedicated to, you guessed it, sexy plumbers! The hot calendar definitely appeals to the anti-clog, drain-cleaning company’s female consumers, including …
Jay Z and Beyonce’ have, within the last half of 2013, become much more than just a power couple in the music industry, they’ve also become a power couple in the marketing and social media industry as well, and all in very impressive fashion. Lets take a look. Back in June, during the NBA Finals, …
Every year, new and innovative technology floods the scene. Unfortunately, the hype dies down after a while and we wait for the next big thing. I’ve learned a bit about Google Glass, as my professor uses it during class. We’ve discussed the future of wearable technology and I personally have no idea what’s next. Although …
Here at Current we have some exciting projects coming up that lend themselves to the conveniences that Ruby on Rails and the MVC model provide. To my mind there are three levels main levels of web development: You have your basic static sites that are composed of HTML, CSS and JS. These are great for …
