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Legacy Media: How It’s Still Relevant Today

When we think of legacy media, also known as newspaper, television, and radio marketing, we might assume it’s just that: a legacy. However, legacy media is going strong today, with

Pros and Cons of Social Versus Legacy Media

For the millennial generation, social media might seem like the end-all, be-all for connecting with consumers and partners today. However, before social media, legacy media reigned supreme, and is still

OTT Media Channels: Why Advertisers Are Paying Attention

When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers

HyperBole 2018 – Fourth Quarter

For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Wrapping up

HyperBowl 2018 – Third Quarter

For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up

HyperBowl 2018 – Second Quarter

For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. Next up

HyperBowl 2018 – First Quarter

For the last few years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage. And this

5 Social Media Marketing Trends to Shape 2018

The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas--just on the horizon--that will come to shape how brands

How Long Should Your Video Be?

The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers

The Consumer Profile: Why It’s Important

We all know that effective advertising is about serving the right message to the right person at the right time in the right space. But it’s not as easy as

Media Planning 101: The Media Mix

Even the best ads are ineffective if they don’t reach the right audience. That’s why it’s so important to make sure your media strategy is solid.   Unfortunately, there’s no

Marketing Trends To Watch For In 2017

What marketing trends await in 2017? We’ll tell you. Social Media – Maggie Ising Social media marketing trends are changing every day. It’s a constant roller coaster of what’s hot

Reimagine Your Web Banners With Rich Media

Reimagine Your Web Banners With Rich Media   The State of the Art and Science of Rich Media Today’s consumers are tech-savvy. They can easily spot advertisements online, no matter

Hyperbole 2016 – Second Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this

Hyperbole 2016 – First Quarter

For the last nine years, we’ve divided up the Super Bowl and taken a look at the best and worst executions on the world’s largest/most expensive ad stage.  And this

Programmatic Buying: This Explanation May Make You Hungry

So, let’s say you own a pizza franchise that wants to sell, well, more pizza. Your franchisees have been pouring hundreds – maybe thousands – of dollars into an ad

The Rise of Programmatic and the Death of Flash

In the very near future, Programmatic will do for media buying what desktop publishing did to T-squares and marker carousels. Meanwhile, Flash-dependent content will join 8-track tapes as a fading memory

Don’t ‘Write the Book’ on Digital Advertising

It’s no secret the advertising landscape has seen some drastic changes of late. Digital is here and it’s here to stay. The digital advertising medium is being incorporated more strategically

The Animal Kingdom of the Cable Industry

What animal would win in a fight between a tiger and a gorilla? This was the topic of discussion during today’s lunch at our agency’s studio table. After much debate

March Madness Marketing Trap?

Thirty-one years ago a four-year-old Mark Neu tuned into the “Dream Game.” This week the NCAA basketball tournament gods have once again brought us, what some are calling, “Dream Game