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Advertising in the Great Outdoors.

In the 1920s, a company called Burma Shave — producers of brushless shaving cream — started putting signs up that delighted and educated drivers. These signs would run in succession down the road, delivering rhyming and sometimes clever lines, and they would always end with the Burma Shave logo. This simple yet clever idea propelled

Advertising in the Great Outdoors. Read More »

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Appeals Court — Common Appeals in Advertising.

The world is full of bad advertising. Sometimes it’s because the ad is tone-deaf. Other times these ads are just flat-out boring. Unappealing. Without soul (We’re looking at you, AI). Usually, this results from laziness, but client “preferences” are also the culprit. So put away your starbursts and listen up. The best way to make

Appeals Court — Common Appeals in Advertising. Read More »

Paper dolls on a green background. Two of them are talking to each other in word bubbles over the top of the doll between them. One bubble has the Current360 logo, the other bubble has a checkmark in it.

Cutting out the media middleman.

Our media department just got even more effective by cutting out third-party programmatic vendors and managing their buys in the marketplace. Traditionally, agencies would have to go through large media companies to access the marketplace, but thanks to technology and automation, they can now access it directly. Here’s what this means for our clients moving

Cutting out the media middleman. Read More »

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I am not a robot
Ed Sharp Current360 headshot

Ed Sharp

Ed brings 15 years of traditional and digital media sales experience to the agency, giving us a perspective most agencies don’t have. When he’s not working or seeking new knowledge, Ed hangs out with his wife, two kids, two dogs, one cat, and a hamster. And yes, the cat and hamster are best friends.

Chaney Given

Chaney is a talented and accomplished designer and illustrator, who has expanded his skill set to include motion graphics and video editing. With nearly a decade of experience, his client work includes Waterstep, Baptist Health, the Archdiocese of Louisville Catholic Schools, First Harrison Bank, and many more