OTT Media Channels: Why Advertisers Are Paying Attention

When we think of OTT (Over-the-top) streaming today, we tend to think of its impact by circumnavigating the big third party providers and cable companies of the past. Now, consumers can directly watch the content they want to see, straight from the Internet, without the commercials and other old-school forms of advertising common with media …

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Current360 - blog - social media trends

5 Social Media Marketing Trends to Shape 2018

[vc_row][vc_column][vc_column_text] The New Year is officially upon us. It’s time to reflect on the new and improved tools, resources, and innovative ideas–just on the horizon–that will come to shape how brands interact with and market to consumers during 2018. In order to resonate with consumers through social media marketing, it’s worth considering that: content is …

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How Long Should Your Video Be?

[vc_row][vc_column][vc_column_text]The internet is saturated with video content. In most cases, people prefer to be shown rather than told. People also have very short attention spans and a bevy of advertisers and storytellers vying for their attention. There’s only so much time they can give to any piece of content. So, what’s the optimal length to …

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Photo of Current360 Associate Creative Director Robert Womack

Rob Womack

If there’s anyone who can honestly say, “Been there, done that,” it’s Rob. After traveling the world for seven years in his 20’s, Rob went to LA and started working in film production. Then it was off to New York, where he learned how to program, which eventually brought him back home to Louisville to build websites. At Current360, Rob heads up our in-house production studio, creating all things digital for our clients — videos, commercials, radio spots, and a lot more. 

When he’s at home, Rob likes to create things like homemade kombucha and music.