June 2015

Information Architecture’s Role in Website Projects

Leave a Comment / Marketing, Technology / By Current 360

Project Objective: Enhance the existing brochure site to a responsive online marketing tool to promote the Max-Strum product and drive sales leads in 2 target markets: Production Livestock owners Show Livestock owners The Existing Site: Insight: Production Livestock and Show Livestock target users have distinctive demographics and psychographics. Additionally, each user is also looking for …

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The Big Business of Pet Care

Leave a Comment / Marketing / By Current 360

Does it seem like pet owners are spending more than ever on their four-legged companions? Well, it’s true. And a look at the actual numbers are pretty staggering. In 1995, US Pet Owners spent approximately 19 billion dollars on pet care. Fast-forward a mere 20 years and that number triples to 60 billion dollars! Expenditures …

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Search Advertising: Don’t Just Win the Auction

Leave a Comment / Technology / By Current 360

According to Google, 91% of people use their phone while in the middle of a task. What does that say about us as consumers? It says mainly two things: 1) We have more internet-ready phones and 2) When we want information, we want it now. Companies like Google, Bing and Yahoo! are well aware of …

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Chaney Given